Position: ATX -Area Manager Indirect Retail/Specialty/Independents Supervisors: City Manager, Austin TX Job Type: Full-time Job Description: Management position leading the deployment of brand-building initiatives, consumer engagement programs, and commercial execution for heated tobacco product. This position provides a conduit for communication between field sales/brand teams and senior leadership; Leads planning for success with a strong local-market and consumer-centric perspective. Drives critical strategic initiatives across brand awareness, adult consumer acquisition, and sales growth; Builds agile, high-performing teams and manages execution excellence; Ensures compliance with all regulatory requirements; Communicates effectively with team members and leadership; Oversees retail visibility, merchandising standards, and experiential activations; Works with leadership on partnerships, retail agreements, and channel development.   Duties and Responsibilities: * Provides regular updates on activation performance, sales metrics, market insights, challenges, and achievements. * Elevates operational, regulatory, and commercial risks appropriately. * Conducts structured monthly and quarterly business reviews with direct reports. * Collaborates to deliver excellence within consumer activation channels. * Sets clear objectives and execution of roadmaps aligned with KPIs (e.g., adult smoker conversion, guided trial rates, lead generation). * Reviews KPIs regularly with the team, identifies gaps, and implements corrective actions to optimize performance. * Recruits, trains, and develops a high-performing field team focused on both brand storytelling and sales conversion. * Ensures teams are well-versed in product knowledge, device usage, and responsible communication guidelines. * Delivers coaching and ongoing feedback to improve engagement quality and sales effectiveness. * Promotes a culture of accountability, compliance, and continuous improvement. * Oversees indirect retail execution, including merchandising, visibility standards, and point-of-sale excellence within activation spaces. * Leads adult consumer engagement programs, including product sampling (where permitted), demonstrations, and conversion-focused interactions. * Assist in Identifying, negotiation, and activation of partnerships with key retail accounts. * Conducts regular market visits and ride-along to ensure quality execution and gather insights. * Supports workforce planning and scheduling through company systems; monitors time, attendance, and productivity. * Ensures strict adherence to regulatory frameworks governing tobacco and nicotine product marketing and sales. * Oversees direct reports adherence to inventory planning. * Ensure timely and accurate distribution of marketing materials and assets. * Monitors asset utilization and maintains operational efficiency across locations. Skills/Knowledge: * Leadership and team development * Strategic thinking with commercial acumen * Communication and influence * Networking and negotiation * Performance management and accountability * Collaboration and cross-functional alignment * Adaptability in regulated and dynamic environments * Problem-solving and decision-making * Relationship building * Time and priority management * Strong understanding of tobacco/nicotine regulatory frameworks and compliance requirements. * Knowledge of adult consumer behavior and conversion journeys. * Sales management and brand activation principles within CPG environments. * Retail execution and merchandising standards. * Operational logistics and inventory management. * Requires managing multi-level communications across field teams, cross-functional stakeholders, and executive leadership. * Operates within a highly regulated industry requiring strict adherence to local, state, and national tobacco/nicotine regulations. * Balances brand-building, consumer engagement, and direct sales accountability. * Navigates diverse retail environments and evolving competitive landscapes. Preferred Education and Experience:                  * Bachelor’s degree in Marketing, Business Management, or a related field. * Minimum 8+ years of experience in CPG, field marketing, brand activation, or sales management. * Minimum 2–3 years of experience in a managerial role leading field or commercial teams. * Experience within nicotine, tobacco, or other regulated categories preferred.   Physical Requirements: * Must be able to lift objects of at least fifty (50) pounds. * Must have a valid government issued driver’s license.   Technology: * Square reader * Inventory Software * ID Scanner * Electronic Tablets * Office suite software - Microsoft Office including Teams and OneDrive * Electronic mail software - Microsoft Outlook * T-Sheets   Work Schedule * Flexible scheduling * Must be available evenings & weekends.