AppFollow helps the world's top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we're a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based. ROLE OVERVIEW * We're looking for an ASO Product Builder to relaunch and grow AppFollow's ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you'll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform. * This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You'll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position. KEY RESPONSIBILITIES * Relaunch and evolve AppFollow's ASO product * Design and ship AI-agent and MCP-powered ASO workflows * Prototype features yourself with AI tools to compress the test → learn → release loop * Run product experiments and validate against real customer usage data * Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration * Partner with engineering to take prototypes to production-grade KPIS * Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion) * Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability EXPERIENCE * 3+ years in product management in B2B SaaS — required * Strong ASO/mobile marketing domain knowledge — required * Hands-on experience prototyping & shipping with AI tools — required * Mobile app or gaming industry experience — strong plus * Remote startup experience, European time zone TOOLS (MUST-HAVE) * AI: Claud Code/Codex/Cursor, MCP, AI agents * Analytics: Amplitude, Metabase, SQL * Design/specs: Figma, Jira/Confluence * ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools SKILLS * Builder mindset — ships, doesn't just spec * AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration * Data-driven, strong analytical and reporting skills * Product discovery and experiment design * Comfortable going 0→1 and evolving existing modules LANGUAGES * Fluent English (required) * Russian, Spanish, Portuguese, or German (preferred) WHAT WE OFFER * Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia) * Global team across Europe, UK, US, and Brazil * Conference participation in app, gaming, and ASO events BENEFITS & PERKS * Equity options after probation * Quarterly performance bonuses * Annual team meetups and company all-hands offsite * Monthly coworking budget * Internal hackathons 2–3x per year * Equipment support (laptop, home office) GROWTH * Direct CEO reporting and executive exposure * Cross-functional work with Engineering, Product, Sales, and Customer Success * Measurable impact on company growth HIRING TIMELINE * June: Accepting applications * July: Interviews * By August 1st: Final offer Timeline may shift depending on candidate volume and quality