At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.    Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.    Join us to drive positive, lasting change that moves missions and the government forward!   The Paid Media Director will oversee and lead the paid media and digital marketing strategy implementation. This role will be responsible for executing comprehensive, full-funnel media plans, managing the development of brand assets, and maintaining performance across digital channels. The ideal candidate must also have a strong background in analyzing industry trends, compiling, and assessing market research, data visualization, and conducting in-depth research to inform media and marketing plans. Must be willing to participate in a brief marketing and media skills assessment during the hiring process. You are entrepreneurial, flexible, and can roll up your sleeves to help pick up on work – no task it too small. You’re a data-obsessed storyteller, educating the broader organization on what works and most importantly, why it works by gathering and synthesizing data.     The Work:   * Develop and execute a paid media strategy and drive impactful programs that generate awareness and drive demand.  * Ability to build a paid media strategy from the ground up – ensuring a comprehensive media mix.   * Extensive knowledge of the digital ecosystem and relevant partners/vendors in the industry. * Manage multi-million dollar budgets across paid media channels to maximize results.  * Provide accurate and timely budget forecasts, ensuring efficient resource allocation.  * Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers.   * Provide feedback on creative briefs based on past performance, propose tactics, and adjust based on landscape opportunities.   * Partner with organic and earned media marketing teams from start to finish to ensure cohesive strategy and campaign enablement.   * Work with the in-house creative team to execute day-to-day audience, creative and copy optimization within campaigns.   * Track, analyze and report data from campaigns to uncover insights and refine and optimize both the media plan and the campaign creative.  * Must be able to go on site 100%.    Here's what you need:   * Bachelor’s Degree * 8+ years of experience in paid digital advertising, ideally in consulting or a digital agency.  * 2+ years of managing a team of media buyers.   * Hands-on-keyboard experience setting up, running, and managing paid media campaigns.   * Full proficiency with media buying platforms (e.g., Google Ads, Facebook/Meta Ads, Twitter/X Ads, Programmatic DSPs).  * Experience using Google Analytics (or other web analytics tool) to understand impact of paid advertising on web site traffic and usage.   * Knowledge of digital media systems and tools (e.g., attribution, tagging, ad verification). * Demonstrated ability to apply research insights a convert into strategy development.   * Experience working outside of paid media platforms to support organic marketing efforts.   * Successful track record of delivering strategically thoughtful projects that deliver measurable impact.    Bonus points if you have:   * Previous digital agency or in-house experience.  * Experience establishing and maintaining relationships with individuals at all levels, with both internal stakeholders and external partners.  * Ability to identify operational gaps/opportunities and implement solutions.     Security clearance:  * Active Top Secret clearance  #clearancejobs   As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.   The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is: $108,600—$232,800 USD   What We Believe As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.   Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement.   Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affirmative Action Employer for Veterans and Individuals with Disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.   Requesting An Accommodation  Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.   If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.   Other Employment Statements  Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.   Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.   Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.   The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.   California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.