We are seeking a highly capable Demand Generation Specialist to own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. This is a hands-on role that combines paid media management, lead nurturing, webinar-driven demand generation, lead magnet strategy, and performance measurement. You will be responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. This role is ideal for a commercially focused marketer who thrives on data, optimization, and full-funnel ownership. You will be joining a dynamic, growth-focused organization that leverages modern marketing technology, data-driven decision-making, and performance-led strategies to drive revenue growth. The business values innovation, accountability, and measurable impact, empowering team members to take ownership and influence business outcomes. IDEAL PROFILE EXPERIENCE & ROLE REQUIREMENTS * 7–10 years of hands-on experience in demand generation, performance marketing, or a related discipline. * Proven success managing and optimizing paid media campaigns across platforms including LinkedIn, Google, Meta, TikTok, and YouTube. * Experience designing and managing full-funnel marketing programs, including lead generation, MQL nurturing, and SQL conversion strategies. * Strong background in revenue marketing, marketing attribution, reporting, and funnel performance analysis. * Ability to independently execute, optimize, and scale marketing programs without requiring extensive oversight. ESSENTIAL SYSTEMS & TOOLS * Strong experience with HubSpot, including campaigns, lifecycle stages, lead scoring, and automated nurturing workflows. * Proficiency with LinkedIn Ads, Google Ads, and Meta Ads platforms. * Experience working with analytics, attribution, and dashboarding tools, supported by disciplined UTM tracking practices. PREFERRED EXPERIENCE * Experience managing webinar platforms such as Zoom, Microsoft Teams, or similar solutions. * Exposure to programmatic advertising and additional paid acquisition channels. * Knowledge of account-based marketing (ABM) strategies and advanced audience segmentation. * Advanced analytical capabilities, including SQL or spreadsheet-based attribution and performance modeling. PERSONAL ATTRIBUTES * Revenue-focused mindset with a strong understanding of funnel performance and business impact. * Strategic thinker with excellent analytical and problem-solving abilities. * Strong attention to detail and commitment to data accuracy. * Proactive, resourceful, and comfortable taking ownership of outcomes. * Excellent written and verbal communication skills. * Collaborative, adaptable, and dependable team player. RESPONSIBILITIES PAID MEDIA (BRAND & PERFORMANCE) * Plan, execute, and optimize paid campaigns across multiple digital advertising platforms. * Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations. * Manage audience segmentation, bidding strategies, budget allocation, and campaign pacing to maximize results. FUNNEL & LIFECYCLE * Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages. * Manage webinar promotion, setup, and execution as a core demand generation channel. * Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives. MEASUREMENT & REVOPS * Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks. * Establish and maintain robust attribution models through disciplined UTM governance and tracking standards. * Build and maintain dashboards that provide actionable insights and support data-driven decision-making. * Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution. HOW WE TAKE CARE OF OUR TEAM 💰 Get paid in Australian Dollars 🏥 Medical insurance from day one for you + spouse (or parents if unmarried) 🩺 Generous OPD coverage from doctor visits to all your medical needs 🏡 Home office setup allowance to build your ideal workspace 🌐 Internet allowance to keep you connected 💪 Gym & wellness allowance to stay fit and balanced 🎉 Work hard, play hard – regular team events & engagement activities 🧠 Diji Assist – Mental health & counseling support when you need it 📚 We invest in you – reimbursement for industry certifications 🗣️ Open-door culture – your ideas and feedback always matter 🌍 Flexible work – home or office, wherever you do your best work 🏆 Rewards & recognition that actually recognize you 🥳 Great christmas & financial year-end parties to unwind with your loved ones