THE COMPANY: BIRDY GREY Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.  Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day. THE OPPORTUNITY: Director, Brand Marketing and Social REPORTS TO: Chief Growth Officer LOCATION: US - Remote Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. Birdy Grey is looking for a Director, Brand Marketing and Social to own the top of the funnel: everything that makes a bride discover, trust, and choose Birdy Grey. Sitting at the intersection of brand strategy and growth, this role will: * Set the brand's point of view and lead campaign strategy across the seasonal calendar * Own partnerships and collaborations as a pipeline of brand amplification and cultural relevance * Lead organic social and influencer programs as discovery and acquisition channels * Build the brand's presence through PR, earned media, events, and physical activations * Own brand voice across every customer surface and evolve it as the brand grows * Manage the brand and social budget and a team across social, influencer, and campaign support This director is a brand builder with a genuine creative point of view, the deal sense to source and close partnerships, and the business instincts to balance long-term equity with near-term conversion. Reporting directly to the Chief Growth Officer, this role has the scope, budget, and org support to shape what Birdy Grey becomes during a critical inflection point: an expansion beyond bridesmaids into the full wedding party and a deliberate shift toward a Gen Z audience. SCOPE OF RESPONSIBILITIES * Set the brand's point of view and translate it into a seasonal campaign calendar that moves a bride from discovery to trust, connecting creative, social, performance, and lifecycle to a single campaign idea and holding the standard for how it shows up * Build and own a pipeline of brand collaborations and co-branded programs that extend reach and treat collabs as a campaign amplifier rather than a standalone function * Own the strategy and team behind organic social (TikTok, Instagram, Pinterest) and the creator program, running them like acquisition channels with a clear point of view on what content earns attention and what the program returns * Own how Birdy Grey sounds across every surface, set the standard for brand voice, protect the consistency, and evolve the voice as the brand grows * Build the brand's presence in the places brides already trust: editorial, earned coverage, and physical activations, using those moments to amplify campaigns rather than just generate impressions * Own the brand and social budget and a team across social, influencer, and campaign support, allocating both against outcomes rather than activity THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES EDUCATION: Bachelor’s Degree Required  EXPERIENCE / REQUIREMENTS: * 6+ years in brand or integrated marketing, ideally inside a DTC or consumer brand * Proven campaign authorship: ownership end to end from brief through creative concept through integrated rollout, not just channel execution * Hands-on track record sourcing, negotiating, and launching brand collaborations and co-branded programs, with an activatable network in fashion, beauty, lifestyle, or creator communities (we will ask you to walk through a deal you closed) * Strong creative instincts and a track record working closely with creative teams on campaign concepting, including the ability to write a brief that actually inspires * Hands-on experience running organic social across TikTok, Instagram, and Pinterest as a growth channel * Budget ownership: experience managing a meaningful brand or marketing budget and connecting spend to outcomes * Strong writing and editing skills, and the judgment to own a brand voice across every customer surface * People management experience, with examples of developing a small team, giving honest feedback, and building repeatable systems rather than hero-ing every launch * Experience with brand health measurement: running awareness surveys, tracking share of voice, and using research to inform creative decisions rather than just report on them * Clear understanding of the relationship between brand and business, with the ability to balance equity-building work with near-term conversion * Opinionated about what a brand should stand for, with the judgment to tell the difference between a campaign that feels right in a deck and one that moves a customer * Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations * Impeccable organizational skills and attention to detail * Excellent verbal, written, and interpersonal communication skills * Strong analytical skills with the ability to perform data deep dives to surface actionable insights. * Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively. * Hard working and willing to roll sleeves up - no job is too big or too small. * You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects. NICE TO HAVES: * Fluency building AI-assisted content workflows * Gen Z audience experience, specifically building content and community strategy for a younger consumer who discovers through creators and social before search California Pay Range $135,000—$150,000 USD WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees) * Competitive Compensation: Based on experience and performance + Annual Performance Bonus * Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits * Retirement: 401K + up to 4% match after 3 months * Generous PTO: Flexible Open PTO Policy + 11 paid holidays * Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays * Flexibility: Partial remote with a high level of autonomy and accountability * Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products * Family Benefits: 3 months of paid parental leave  * Purpose:  Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes Highlights: * Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022 * #22 on BuiltIn’s Best Startups to Work for in LA * Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)  * Join a Women Founded Small Business blazing trails in the Bridal industry * Birdy Grey is making waves on BuzzFeed,  The Knot, Brides,  People, Allure, PopSugar, Bustle and more  * Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA  * Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need Additional Information The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands  Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano  My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once  Birdy Grey Instagram - @birdygrey     Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. YOUR RIGHTS UNDER THE CALIFORNIA CONSUMER PRIVACY ACT The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights. How to opt out By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.  Do not sell my personal information