Company Overview   Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000+ healthcare providers nationwide.   Recognition & Growth * Inc 5000 honoree – 2 consecutive years recognized for rapid revenue growth * SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies) * Proven scalability: Built on proprietary technology + dedicated global teams     Dual-Brand Portfolio * Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization * Artemis ABA: Practice management SaaS platform for ABA therapy providers     What Makes Us Different * Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics * Vertical expertise: Deep specialization in behavioral health,  ABA therapy, ASC billing * Global delivery advantage: Round the clock support with  cost savings   * KPI driven pricing model * Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities   Position Summary   Enterprise B2B Marketing Leader driving aggressive growth strategy Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.   CRITICAL REQUIREMENTS (Must Have)   Enterprise ABM Experience * 10+ years B2B marketing leadership targeting healthcare enterprises   * Proven ABM program success with measurable pipeline   * Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers * Experience with 12  month enterprise sales cycles involving 5-10 stakeholders * Track record of 30%+ improvement in sales cycle velocity through ABM   Healthcare Industry Expertise * RCM outsourcing services marketing (medical billing, coding, denial management) * Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software) * Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board * Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization * Knowledge of HIPAA compliance in marketing operations * Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies   Digital Marketing Mastery * HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub * Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting * Marketing automation expertise (HubSpot, Marketo, Pardot) * Intent data platforms (6sense, ZoomInfo, Bombora) * Account-based advertising and personalization (Demandbase, Terminus, Mutiny)   AI-Powered Marketing Innovation * Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization * Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization * Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools   Brand & Market Leadership * Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking * Brand positioning and messaging: Competitive differentiation against market leaders * Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings * Customer engagement: User conferences, customer advisory boards, reference programs, success stories * Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility   Execution Excellence * Built marketing function from scratch at growth-stage company ($50M-$100M revenue) * Managed marketing budgets $ 3M+ with strong ROI discipline * Led teams of 5-10+ (internal + agencies) * Proven content creation engine: case studies, whitepapers, video, webinars   STRONG PLUS (Differentiators)   Industry Experience * Global delivery model marketing experience * ABA/behavioral health/ASC market knowledge * PE-backed healthcare company marketing experience * Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards * Competitive intelligence experience   Technical Capabilities * HubSpot certifications (Marketing Software, Inbound, Revenue Operations) * AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI * Predictive analytics and propensity modeling * Marketing data warehouse architecture * API integrations and martech stack optimization   Strategic Skills * Market research and analyst relations (KLAS, Black Book, Gartger) * Key Opinion Leader (KOL) development programs * Partner/channel marketing experience * PE firm relationship building and portfolio company targeting   KEY RESPONSIBILITIES   Strategic Planning (25%) * Own  revenue contribution target through marketing-sourced pipeline * Develop integrated marketing strategy across services (Plutus) + software (Artemis) * Build ICP definitions and account selection criteria for ABM programs * Create competitive positioning   * Design and execute tiered ABM programs   * Target  named enterprise accounts with customized campaigns * Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations   Brand, Events & Market Presence (25%) * Plan and execute   major healthcare conferences annually * Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios * Launch annual customer conference   * Create customer advisory board   * Produce  whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction * Engage KLAS, Black Book, Gartner for vendor evaluations and rankings * Build PR strategy and media coverage in healthcare trade publications   Demand Generation (35%) * Generate   marketing-qualified accounts (MQAs) * Drive   company pipeline from marketing sources * Execute LinkedIn ABM campaigns * Build SEM strategy capturing high-intent search traffic ( * Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy * Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps   * Optimize conversion funnels * Implement AI-powered lead scoring, email optimization, and dynamic content personalization   Sales Enablement & Team (15%) * Create account-specific microsites and personalized landing pages * Develop competitive battlecards and sales presentation decks * Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators * Weekly pipeline reviews with sales leadership * Recruit and manage 3-5 person team (demand gen, content, digital, operations, events) * Build real-time dashboards tracking account engagement, pipeline, revenue   QUALIFICATIONS   Education & Experience * Bachelor's degree in Marketing, Business, Communications (required) * MBA or healthcare-related advanced degree (strongly preferred) * 10+ years B2B healthcare marketing leadership * 5+ years enterprise ABM program management * 3+ years RCM or healthcare SaaS marketing * Experience selling to CFOs and PE-backed healthcare organizations   Technical Skills * HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting) * AI Tools: Generative AI for content, predictive analytics, marketing automation * LinkedIn Campaign Manager + Sales Navigator * Google Analytics 4, Google Ads, Tag Manager * ABM platforms: Demandbase, 6sense, or Terminus * Intent data: ZoomInfo, Bombora, Clearbit * Analytics: Tableau, Looker, or Power BI * Financial modeling tools for ROI/TCO analysis   Leadership Competencies * Data-driven decision making with metrics obsession * Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods * Cross-functional collaboration between marketing, sales, product, operations * Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees * C-suite engagement skills: Comfortable presenting to boards and executive teams * Execution speed: bias for action, comfortable with ambiguity * Strategic + tactical: 3-year vision while executing daily campaigns     WORKING STYLE & CULTURE FIT   You'll thrive here if you: * Move fast: High-growth environment; execution speed critical * Love data: Every decision backed by metrics; live in dashboards * Direct communication: CEO prefers bullet points, quick decisions, minimal fluff * Speak CFO: Comfortable translating marketing into financial impact * Entrepreneurial: Comfortable building from ground up; minimal bureaucracy * Results-oriented: Measured on pipeline and revenue, not activities * Hands-on: Not afraid to build workflows yourself while managing the team   WHY JOIN PLUTUS HEALTH? * Momentum: Inc 5000 + SMU Cox 100 (3 years) = proven growth trajectory * Impact: Build marketing function from ground up at critical inflection point * Growth Market: Healthcare RCM   + ABA software   both expanding rapidly * Target Rich Environment: PE firms managing  healthcare portfolio companies * Competitive Advantage: Global delivery model + proprietary technology =   cost advantage * Leadership: Experienced operators; decisive, empowering CEO