At Blue Bottle, our mission is to connect the world to delicious coffee. From seed to cup, we elevate the craft of coffee in everything we do. We strive to build a better tomorrow by investing in what matters: a sustainable future for our people, the company, and our planet. ABOUT THE JOB The Senior Specialist, Social Media drives the digital heartbeat of the Blue Bottle brand in Seoul, leading the “concept to execution” of our social media strategy across all major platforms (Instagram, X, YouTube, TikTok, etc.). Using a deep understanding of our brand, guest behaviors, data insights, and digital culture, this role will partner closely with marketing, creative, and product teams to craft compelling narratives. You will act as the primary voice of our brand online, orchestrating everything from daily community engagement to high-impact influencer campaigns. We are looking for a passionate digital storyteller and strategic thinker who is equally driven by delighting customers, elevating our brand visibility, and achieving commercial goals through innovative social engagement. This position is based in Seoul and reports to the Brand Director, Korea. YOU WILL Develop and execute a comprehensive, full-funnel social media strategy across all relevant platforms (Instagram, Kakao, X, YouTube, TikTok) that maps to Blue Bottle Coffee’s strategic brand vision and business goals Build and lead our KOL (Key Opinion Leader), Content Creator, and Influencer programs, identifying the right partners, negotiating terms, and managing relationships to amplify our brand reach authentically Take ownership and lead the end-to-end content production process, propose strategic decisions on execution-whether utilizing agencies, directing freelancers, or shooting and creating the content yourself. Manage and collaborate with external digital agencies, freelance creators, and internal creative teams to build, maintain, and execute a robust, always-on content publishing calendar Track, report on, and analyze social media performance and campaign metrics while conducting continuous competitive analysis and social listening to ensure our platforms remain relevant Act as a cross-functional leader, partnering with product, retail, and e-commerce teams to ensure evergreen and seasonal product launches are fully supported by impactful social media campaigns YOU ARE A Passionate Brand Ambassador: You possess a deep appreciation for coffee, design, and digital culture, and have a genuine desire to build meaningful community connections. An Intuitive Storyteller: You are a natural storyteller who can translate complex brand nuances into digestible, engaging social content. Data-Driven & Aesthetic: You are equally motivated by brand equity and business metrics, comfortably balancing aesthetic quality with performance data in your thinking. Growth-Oriented & Adaptable: You have a growth mindset, constantly learning and staying ahead of digital trends, with the ability to thrive in a fast-paced, ever-changing environment. Collaborative & Proactive (Kaizen): You enjoy working with diverse teams and thrive in an environment of continuous improvement (Kaizen). You are proactive in proposing new ideas and simplifying processes to create better guest experiences. YOU HAVE Degree in Business Administration, Marketing, or a related field preferred 5+ years of related experience in social media management, digital marketing, PR, or influencer marketing with a proven track record of growing channels (IG, Kakao, X, YouTube, TikTok) A strong portfolio and proven experience in producing, leading, and creating compelling content, demonstrating a deep understanding of content and creativity. The ability to work independently and lead content production, actively deciding whether to leverage agencies, utilize freelancers, or shoot and produce content yourself. Excellent communication skills in Korean and English Extensive experience briefing and managing external partners, including creative agencies, digital agencies, and freelance content creators Excellent analytical skills, with the ability to translate native platform data and social listening metrics into clear, actionable business recommendations Passion for coffee, people, culture, and sincere hospitality 블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다.   개인정보 수집 및 이용에 대한 동의 (필수) 1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내  2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등) 3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.   지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.   민감정보 수집 및 이용에 대한 동의 (필수) 1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단 2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함) 3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다.   지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. 다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.