TEAM DESCRIPTION The Marketing & Lifecycle team in Chile is on a mission to grow and retain our merchant base by combining sharp data analysis, smart lifecycle strategy, and hands-on CRM execution. This is a newly created role, which means you'll have real ownership from day one — building the analytical foundation that connects lifecycle activity to business outcomes, and shaping how the team makes decisions. If you're energised by turning complex data into clear priorities, and you want your work to have a direct impact on how small businesses thrive, this is the role for you. WHAT YOU'LL DO * Analyse the full merchant lifecycle (activation, retention, churn risk, reactivation) and build a single source of truth for lifecycle KPIs and performance * Design and maintain dashboards (Tableau, Looker or similar) that measure the incremental impact of lifecycle campaigns and connect activity to revenue * Design, build and optimise CRM journeys and campaigns, including segmentation logic for A/B tests, cohorts, and holdouts * Work closely with the Global Technical CRM team to translate local market needs into clear data and journey requirements * Evaluate lifecycle initiatives and experiments, and recommend what to scale, iterate, or stop YOU'LL BE GREAT FOR THIS ROLE IF… * Strong experience in data-driven roles such as business analytics, growth analytics, or marketing analytics, with the ability to influence decisions through insights * Advanced SQL skills and comfort working with large, complex datasets * Ability to connect analytical findings to commercial outcomes such as LTV, churn, cohort revenue, and product adoption * A structured, proactive problem-solving mindset — comfortable raising issues, proposing solutions, and taking ownership end-to-end * Comfort working in a fast-paced environment, managing multiple priorities across live operations and new initiatives simultaneously WHY YOU SHOULD JOIN SUMUP * 🌍 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Santiago office. This involves an office-first setup * 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced * 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success * 📚 A dedicated annual L&D budget that you can use to attend conferences and/or advance your career through further education * 🏖 Time off: 20 days of paid leave, plus public holidays and special leave days * 🏥 Health and life coverage: in partnership with Zurich, we offer health insurance, including optical and dental and life insurance * 💻 Extra allowances: tax-free support for meals, childcare, transportation, and home internet * 🌴 Break4me: 1-month sabbatical after 3 years of service * 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team Job Application Tip We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don’t tick every box, it’s ok too because it means you have room to learn and develop your career at SumUp.