I. KEY JOB DUTIES * Constantly track and analyze campaigns’ performance to identify optimization opportunities, increasing CTR, CVR, LTV, and ROAS (A/B testing, targeting, creative performance, marketing messages, etc.) * Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data. * Generate detailed UA performance reports and be able to translate the data into actionable insights to present to internal stakeholders. * Collaborate and communicate effectively with multiple internal teams (Creative, Marketing, Product). * Stay up to date on the latest industry trends and emerging marketing platforms, and be capable of building strong relationships with them, especially international mobile advertising networks. II. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES KNOWLEDGE: * Basic knowledge of digital metrics and their relationship in analyzing UA campaigns * Advanced concepts of UA (Retention, ARPU, IMPDAU, LTV, IPM, cohort, organic uplift, ...) * Fundamental Concepts of Marketing Models & User Journey * Experience in creative production or marketing idea pitching * Fundamental concepts of ASO is a Plus SKILL: * Good at mathematics and advanced Excel skills                                                   * Fluent in English (daily interactions with international partners) - prefer TOEIC>700                                                       * Must have experience in optimizing campaigns on Facebook Ads, Google Ads, or other ad networks                                                            * Must have experience in using BI tools such as Looker or Power BI                           * Must have experience in using MMP, such as AppsFlyer or Adjust * Experience in using project management tools & framework is a Plus ABILITY: * Logic & analytical thinking                                                                  * Self-learning skill * Manage to deliver results in a timely manner                                                               * Creative and independent in problem-solving from the root cause ATTITUDE: * Data-driven mindset                                                               * Careful and detail-oriented                                                                * Eager to learn and ready to apply new knowledge/skills                                                                 * Optimize and automation mindset                                                                 * Passionate about the gaming industry and digital marketing                                                                 * Highly self-motivation and self-management * High emotional intelligence     III. WHY YOU’LL LOVE WORKING HERE * Great facility to work. You will have a MacBook and extra high-definition screens * Premium health insurance package and annual medical check-up * Sponsorship for training courses * Interesting activities: gym/fitness club at work, English club, corporate social responsibility events... * Attractive signing bonus for important positions * With regular discussions with the CEO, founders, and executives of the company, you will have a lot of opportunities to learn from experts in their fields * Annual bonus and project bonus * International opportunity to expose and grow * At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I/O... to update on the latest technology * Full labor insurance (social, health, and unemployment) * Annual leave 12 days / sick leave 2 days / remote work 12 days * Free food & drinks, kitchen at work, PlayStation after work * Friday evening party, happy hour, team activities, and awesome parties…