ABOUT THE ROLE We are seeking a Website & Digital Optimisation Specialist to maintain, improve, and optimise digital experiences that drive engagement, enquiries, and conversions. This hands-on role focuses on website management, conversion optimisation, SEO/GEO, analytics, and continuous digital improvement, with a particular focus on foster care recruitment journeys and campaign landing pages. You will play a key role in enhancing website performance, improving user journeys, and using data-driven insights to deliver measurable digital outcomes. Working closely with the Marketing & Engagement team, you will manage WordPress websites, optimise landing pages, resolve technical issues, support digital campaigns, and ensure websites remain accessible, high-performing, and aligned with brand standards. ABOUT THE CLIENT You will be working with a purpose-driven organisation dedicated to creating positive outcomes for children, young people, and families. This established community-focused organisation delivers impactful services and is committed to building safe, inclusive, and accessible experiences for the people it supports. IDEAL PROFILE Digital & Website Experience * Proven experience managing and updating websites using WordPress. * Experience creating, maintaining, and optimising landing pages for improved engagement and conversion. * Strong knowledge of WordPress plugins, updates, troubleshooting, and website governance. * Experience resolving website technical issues and supporting integrations with digital platforms. SEO, GEO & Digital Performance * Experience implementing on-page and technical SEO improvements. * Understanding of Generative Engine Optimisation (GEO), AI search behaviour, structured content, and schema. * Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog. * Understanding of website performance optimisation, Core Web Vitals, and digital accessibility standards. Analytics & Optimisation * Hands-on experience with Google Analytics 4, Google Search Console, and Google Tag Manager. * Experience analysing website performance, user behaviour, conversion funnels, and enquiry pathways. * Familiarity with user behaviour tools such as Hotjar, Microsoft Clarity, or similar platforms. * Experience supporting A/B testing and conversion rate optimisation initiatives. Technical Skills & Attributes * Working knowledge of HTML and CSS. * Strong understanding of UX, accessibility, and WCAG principles. * Excellent attention to detail with strong quality assurance skills. * Strong analytical and problem-solving abilities. * Highly organised with the ability to manage competing priorities and deadlines. * Curious, proactive, and adaptable with a passion for improving digital experiences. * Comfortable working independently while collaborating with marketing teams, developers, agencies, and stakeholders. * Data-driven approach with a focus on measurable outcomes and continuous improvement. RESPONSIBILITIES Website Management * Build and publish website pages and campaign landing pages in WordPress, with a focus on improving recruitment journeys. * Update approved website content, imagery, and digital resources. * Publish campaign updates while ensuring landing pages align with campaign goals and messaging. * Maintain website navigation, menus, page structures, redirects, links, and content hierarchy. * Ensure website content remains accurate, accessible, consistent, and aligned with approved brand standards. * Test website updates, forms, plugins, and functionality before publishing. * Manage WordPress plugins, including updates, compatibility checks, troubleshooting, and recommendations. * Support website governance through page ownership, review cycles, and consistency across digital platforms. Website Optimisation * Improve website usability, accessibility, and overall user experience. * Optimise campaign landing pages to increase enquiry conversion rates and support marketing performance. * Analyse website journeys and identify opportunities to improve engagement and conversions. * Improve page speed, technical performance, and Core Web Vitals. * Manage and resolve website development issues, collaborating with developers, agencies, IT teams, and vendors when required. * Implement and test new website functionality, including forms, tracking, plugins, and automated notifications. * Support website integrations with marketing and enquiry capture systems. SEO/GEO * Implement technical and on-page SEO improvements across websites. * Support GEO initiatives to improve website visibility across AI-powered search tools. * Maintain website sitemaps, information architecture, and content structures to support SEO and user experience. * Manage XML sitemaps through Google Search Console. * Optimise page titles, metadata, headings, structured content, schema, and FAQs where appropriate. * Improve internal linking strategies and resolve technical SEO issues. * Monitor search performance, rankings, trends, and emerging AI search behaviours. Analytics & User Insights * Set up and maintain Google Analytics 4 reporting. * Configure events, goals, and conversion tracking through Google Tag Manager and related tools. * Monitor enquiry journeys, form completion rates, drop-offs, and conversion pathways. * Analyse heatmaps, session recordings, and user behaviour insights. * Develop website performance reports, campaign landing page reports, SEO updates, and dashboards. * Translate data insights into recommendations and prioritised optimisation activities. * Track website traffic, accessibility, SEO performance, enquiries, and conversion metrics. Continuous Improvement * Conduct regular website audits, quality checks, and optimisation reviews. * Identify opportunities to enhance digital experiences and user journeys. * Implement improvements based on analytics, user behaviour, and performance data. * Support experimentation, A/B testing, and conversion optimisation activities. * Maintain awareness of privacy, consent, cookies, tracking, and data collection requirements. Stakeholder Collaboration * Partner with Marketing & Engagement teams to support website priorities, campaigns, and optimisation initiatives. * Collaborate with internal teams and subject matter experts to maintain accurate and relevant website content. * Work with external developers, agencies, IT teams, and vendors to deliver technical improvements. * Support a child-safe, inclusive, and purpose-led digital experience that builds trust with prospective foster carers. HOW WE TAKE CARE OF OUR TEAM 💰 Get paid in Australian Dollars 🏥 Medical insurance from day one for you + spouse (or parents if unmarried) 🩺 Generous OPD coverage from doctor visits to all your medical needs 🏡 Home office setup allowance to build your ideal workspace 🌐 Internet allowance to keep you connected 💪 Gym & wellness allowance to stay fit and balanced 🎉 Work hard, play hard – regular team events & engagement activities 🧠 Diji Assist – Mental health & counseling support when you need it 📚 We invest in you – reimbursement for industry certifications 🗣️ Open-door culture – your ideas and feedback always matter 🌍 Flexible work – home or office, wherever you do your best work 🏆 Rewards & recognition that actually recognize you 🥳 Great christmas & financial year-end parties to unwind with your loved ones