Updated: 21 June 2026 Freelance | 8–20 hrs/week | Remote (EU/UK) Are you an experienced branding specialist who instinctively spots gaps in messaging and understands the nuances of brand identity across digital platforms? Do you have 8 to 20 hours per week available alongside your main job or freelance projects? Join us in shaping how AI understands and applies branding expertise at scale. About the Role 10x Team connects expert freelancers with leading AI labs building next-generation models. We are seeking knowledgeable branding professionals based in the EU or UK to enhance the accuracy, depth, and real-world relevance of AI-powered brand and marketing systems. What You Will Do * Review and refine AI-generated outputs related to branding, brand messaging, content creation, and digital brand experiences * Evaluate AI responses for brand alignment, clarity, and compliance with real-world expectations * Draft realistic branding scenarios based on your direct professional experience * Create scenario variations from different perspectives (e.g. brand specialist, client, marketing lead, or audience member) * Identify gaps, weaknesses, or inconsistencies in AI-generated branding content In simple terms: You will assess and improve AI-generated content, ensuring it reflects authentic brand reasoning, practical messaging, and real-world brand strategies. Rather than conducting traditional branding work, you’ll apply your expertise to help AI systems understand and reason about branding practices at scale. Who You Are * A senior-level branding specialist, strategist, or creative with significant professional experience within the EU or UK * Experienced in developing, executing, and evaluating brand strategies, messages, and assets * Skilled at reviewing content for brand consistency, tone, and messaging compliance * Comfortable working independently and providing structured, critical feedback * Available for 8–20 hours per week, with prompt availability Why Join? * Flexible, fully remote freelance work that fits your current commitments * Apply your branding expertise in an evolving, high-impact AI environment * Directly contribute to the development of advanced AI marketing and brand systems * Free access to our in-house AI Academy to further develop your AI skillset * Clear onboarding, structured tasks, and ongoing opportunities for collaboration How to Apply: After applying, you’ll receive an email detailing the steps to: * ⁠Complete a short written assessment * Participate in an AI-powered interview   Important: Your application is only complete once you finish all steps via the email link. Please note: these AI Lab missions are not traditional job openings with fixed start dates. Project demand is highly dynamic and matching depends on your expertise, availability, and current AI Lab needs. Some experts are matched within days, while others may wait longer for a suitable project. Join us to help shape the branding expertise of the world’s most advanced AI models! ----------------------------------------- NOTE At 10x, there are two types of opportunities:   1. Traditional freelance missions These are regular project-based opportunities where the listed mission is the actual project you may work on.   2. AI Lab roles For AI Lab roles, we scout, review, and approve profiles for access to future project opportunities. The missions listed for AI Lab roles are not traditional job openings. AI Lab work is often highly confidential as this exposes information of what an AI Lab is working on, and project requests are unpredictable. When an AI Lab request comes in, we often need to respond within 24 hours with suitable talent. Matching depends on the specific needs of each AI Lab project and your niche expertise. Once your profile is reviewed and approved, you may be matched to relevant AI Lab projects when suitable opportunities arise. This can happen within hours, but it may also take months, depending on the researchers at the AI labs and their project needs.