Campaigns & ABM Manager

Company hidden

San Francisco Full-time Posted 3w ago

What you'll do * Build and run the integrated campaign calendar: quarterly themes, launches and always-on programs, each with a clear audience, offer, channel plan and pipeline target. * Own the ABM program end to end: target account selection and tiering with Sales, 1:1, 1:few and 1:many plays, account-level personalization, and orchestration between marketing touches and SDR/AE outreach. * Execute in the marketing automation platform with Marketing Ops: nurtures, workflows, segmentation, landing pages and forms. * Partner with Paid Media on account-targeted advertising and retargeting,…

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