Content Lead

Company hidden

Full-time Posted 30+ days ago

* Develop and execute a strategy aligned with business goals. * Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content. * Conduct competitor analysis to identify gaps and opportunities. * Plan content for all customer journey stages. * Stay updated on SEO trends and algorithms. * Align content with user intent and optimize for ranking opportunities like AI overviews and snippets. * Audit and refine content for relevance and performance. * Ensure engaging, audience-tailored content with a consistent tone and credible sources. * Leverage storytelling and collaborate with…

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