Mirrai Careers

Creative Strategist

inBeat Agency

United States Remote Full-time Posted today
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ABOUT THE ROLE We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands. We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way! We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement. WHAT YOU’LL DO * Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration. * Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy. * Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance. * Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas. * Write and guide performance copy that is structured, intentional, and measurable. * Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning. * Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots. * Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality. * Present creative strategy and performance rationale to clients with clarity, logic, and confidence. * Stay current on platform changes, creative formats, and performance trends that materially impact results. WHAT WE’RE LOOKING FOR * Exceptional writing ability, ideally in short-form, digital-first content. * A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action. * Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes. * Comfort forming hypotheses, reading results, and making fast, informed creative decisions. * Genuine interest in mentoring others and raising the overall quality bar. * Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something. MUST HAVES * Fluency in written and spoken English is required. * Experience developing performance-driven creative for paid social or digital channels. * Strong comfort interpreting performance data and using it to guide creative direction and iteration. * Experience collaborating cross-functionally in fast-moving, data-creative-focused environments. NICE TO HAVE * A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required. * Experience working closely with media buyers or growth teams. * Familiarity with structured testing frameworks and creative systems. WHY THIS ROLE (BENEFITS) * Unlimited Time Off & Sick Days * Flexible hours * Fully remote (with the possibility to work from anywhere) * Global pods (meet creatives from all around the world) * High opportunity for growth!

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