ABOUT US Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. As our group continues to grow, we’re launching a new regulated venture in Great Britain. Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. OUR VALUES: * We are honest - we value honesty in all aspects. * Bring the Olives - we offer premium customer experience. * Think Big - we believe in always striving for more. KEY RESPONSIBILITIES: * Own deep-dive analysis of player and commercial behavior - where value is created, where it leaks, and what we should do about it. * Lead advanced analyses on correlations between key metrics. * Work with large event-level data to run deep-dives and ad-hoc investigations. * Find opportunities and inefficiencies across player segments, games, providers, payment flows, channels and others. * Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns. * Build, define and validate the reports the business runs on. * Present findings and recommendations credibly to the stakeholders. WHAT WE'RE LOOKING FOR: * 3+ years in data analytics - ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment. * Advanced SQL, with Redshift or a comparable cloud data warehouse. * Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels. * Experimentation and statistical reasoning, including an instinct for correlation vs. causation. * The ability to work with messy, incomplete, evolving data and still produce something reliable. * Clear communication - you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly. * Being comfortable in a fast-paced environment. WHAT WE OFFER: * Competitive salary * Performance-based bonus * Career and skills development opportunities * Fun and collaborative team environment * New modern office space

Data Analyst | Betty UK

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