Data Scientist, SMB Ads Growth

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San Francisco Full-time$293k–$515k / year Posted 30+ days ago

Above market. This role pays above the $211k median for similar USD roles (57 comparable postings in our corpus).

What You'll Do Full-Funnel Analytics * Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention. * Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations. * Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders. Targeting, Segmentation & Propensity Modeling * Engineer sophisticated propensity models and look-alike…

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