Job summary This position is responsible for developing and delivering engaging content that effectively communicates key messages to our driver community. The main responsibility is optimizing communication channels and ensuring a seamless experience for our drivers. WHAT YOU’LL DO Develop, plan, and execute driver care, engagement, and incentive initiatives to grow the driver community, enhance driver experience, and improve operational performance. Develop strong relationships with drivers, effectively communicate new policies, and promote driver engagement and morale.  Monitor, analyze, and evaluate initiative effectiveness (participation rate, cost efficiency, operational impact, etc.), and proactively optimize performance. Collaborate closely with cross-functional teams to ensure projects are executed according to plan and achieve defined objectives. Gather and share insights on driver communities by researching driver groups, competitors offering,.. Deliver high-quality & easy-to-understand content to effectively communicate identified issues to drivers through various channels (e.g., Blog, in-app, Social Media). Experiment & optimize comms content across both in-app & out-app channels (e.g. notifications, banners, ads, SMS, Chatbots, etc.) to improve conversion rate and lower cost. Ensure 100% accuracy and timeliness in all internal and external communications related to driver communication, quality and performance. Develop and enhance training material for drivers (offline and online) to equip drivers with the necessary skills to operate safely and effectively in the Lalamove platform. Searching driver's benefits & planning programs and doing contracts with partnerships. Implement, optimize, and simplify pipeline reporting/ dashboards to give varying levels of leadership visibility to pipeline progress for all inbound, and outbound. Others: Ad-hoc tasks/works assigned by Line Manager. WHAT WE SEEK Solid understanding of communication channels and their effectiveness to design and implement suitable programs. A highly strategic and logical mindset, with the ability to clearly define who needs information, why they need it, and the most effective way to deliver it. Outgoing and open-minded personality that can interact and influence people with different profiles (age, nationality, experience, background). Hands-on and get-things-done attitude to bring solutions and ideas to our daily operations needs. Strong sense of prioritization, and structured mindset to cover multiple things at the same time, without compromising on quality. Strong communication and presentation skills. Autonomous and adaptable to cope with an ever-changing working environment. Understand and follow the company procedures: Provide accurate, valid, and complete information by using the right methods/tools. WHAT YOU’LL NEED Bachelor's Degree in Marketing or Marketing Communication. Minimum 2 years of experience in a content marketing or communications role. Experience in content writing and circulation (including but not limited to In-App Comms, WhatsApp Comms, SMS). Familiarity with tools/platforms such as Facebook, Instagram, Tiktok, MS Excel/ PowerPoint/ Word. Passion for content development, ready to  research and identify new trends in digital. Having experience in designing & video editing will be considered as an added advantage. Positive attitude with a keen attention to detail, proactive nature, and a self-driven approach. Good command of English. Candidate Notice * While ensuring your application is prioritized for reaching out and your data remains protected following the personal data privacy, we encourage you to apply directly via our Careers Website instead. Please review our Candidate Privacy Notice. To proceed next steps, please confirm your consent to our Privacy Policy; without it, there will be distinctly some delays in moving forward with your application. * To all candidates - Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice