General Manager, Greater China Region

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Beijing Posted 4w ago
Measurement is being rebuilt right now. Platform privacy changes, the shift from deterministic attribution toward incrementality and modelling, and AI moving from a product feature to the way marketing decisions actually get made. All of it lands on our roadmap and on our customers' desks at the same time. Greater China is where it plays out fastest. This is a defend-and-grow mandate. The business is established and the brand is known. Growth from here comes from deepening our largest accounts, winning the outbound motion as Chinese apps and brands scale overseas, and making sure the…

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