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Growth, Digital

Clay Labs

New York Remote Full-time$140k–$190k / year Posted 11d ago
Market rate. This role pays around the $180k median for similar USD roles (12 comparable postings in our corpus).
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ABOUT CLAY Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research. In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue. In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members. Some things to know about us: * Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack. * Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more. * All employees can work for free with world-class coaches who specialize in creativity, management, and more. * Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here. * Read about us in the NYT, Forbes, First Round Review, and more. Hear from our employees directly on our Glassdoor page! GROWTH, DIGITAL @ CLAY We're hiring someone to own and scale Clay's paid digital motion across platforms - Google, LinkedIn, Meta, and beyond - to reach our enterprise accounts. You'll own our paid programs end-to-end: keyword strategy, landing page alignment, bid management, audience targeting, and the measurement framework that ties spend to pipeline. Beyond the core channels, you'll have real autonomy to experiment: Reddit, X, connected TV, or wherever the data takes you. You build the case, run the test, and own the call on what to scale. If you've built a paid channel from scratch before, think in pipeline rather than impressions, and want to own a pipeline goal, this is the role. WHAT YOU'LL DO Build and scale paid across channels * Build and run our paid ads programs across Google, Bing, LinkedIn, and Meta: keyword strategy, campaign architecture, bid management, audience targeting, landing page alignment, and conversion tracking. * Focus all spend on our highest-value enterprise accounts and the self-serve accounts showing signs of enterprise intent. * Build the measurement framework: CPL, CPQL, tier mix, and pipeline contribution. Every dollar of spend should be traceable to an outcome. * Maintain and optimize our Conversion API (CAPI) setup to ensure accurate signal passing back to ad platforms. * Stay close to the numbers: if something isn't converting, diagnose it and fix it. If something is working, scale it. Experiment and expand across new channels * Once SEM is running, make the call on where to test next: Reddit, X, connected TV, or other channels you can build a case for. * Run the experiments, read the results, and decide what to scale. Own the number * Carry a pipeline goal on paid, shared with the Growth and Sales teams and measured in qualified leads, meetings, and opportunities. * Work in lockstep with Growth, Ops, and Brand so the feedback loop is tight and the whole motion gets sharper over time. WHAT YOU'LL BRING * Paid advertising experience. You've owned paid programs end-to-end - search, social, or both - across keyword strategy, audience targeting, bidding, landing page alignment, and measurement. * Quantitative fluency. You think in CPL, CPQL, and pipeline contribution, not impressions or clicks. You're comfortable building simple models, reading dashboards without prompting, and owning a number. * Builder DNA. You've gone 0→1 on a channel before - created structure where none existed, figured out what works, and scaled it. * Cross-functional instinct. You work naturally with creative, ops, and sales. You gather insight from a sales rep, turn it into a campaign brief, run it, and report back without needing a coordinator in the middle. * Comfort with B2B SaaS buying dynamics. You understand how enterprise deals actually move (including how self-serve usage can signal enterprise intent) and can design campaigns that work across a long, multi-stakeholder sales cycle. * Passion for Clay. You're excited to use Clay to build the plays, and to evangelize the product as if it were your own. NICE TO HAVE * Experience with the modern GTM stack (Clay, Salesforce, outbound platforms). * Experience running connected TV, Reddit, or X campaigns.

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