Growth MarTech Senior Specialist

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United States Full-time$70k–$110k / year Posted 9d ago

Market rate. This role pays around the $104k median for similar USD roles (47 comparable postings in our corpus).

KEY RESPONSIBILITIES 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM. App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer,…

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