Mirrai Careers

Head of Demand Generation

Easygenerator

Dubai Remote Full-time Posted 2w ago
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ABOUT EASYGENERATOR We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful. We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product. ROLE SUMMARY The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue. CORE RESPONSIBILITIES Demand Engine & Pipeline * Own paid, organic, website, and conversion channels. * Translate growth targets into clear priorities and roadmaps. * Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth. Website & Conversion * Lead website structure, messaging, UX, landing pages, and CRO. * Partner with PMM to ensure clear, differentiated positioning. * Maintain clarity, credibility, and performance across touchpoints. Paid & Organic Growth * Lead paid acquisition and €2M+ budget allocation aligned to revenue goals. * Optimize for pipeline and revenue impact with strong attribution visibility. * Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline. Content & Design * Lead revenue-focused content aligned to buyer journey and enterprise sales. * Ensure digital design supports differentiation, clarity, and conversion. Revenue & Analytics * Own marketing-sourced pipeline targets and key revenue KPIs. * Build quarterly growth plans and improve funnel bottlenecks. TEAM LEADERSHIP * Lead paid, content, web, and design teams. * Establish scalable processes and experimentation frameworks. * Partner closely with PMM, Revenue, and Leadership. QUALIFICATIONS * 5+ years in B2B SaaS digital growth; 2+ years team leadership. * Proven pipeline growth and €2M+ budget ownership. * Strong expertise in paid, CRO, and SEO/GEO. * Editorial judgment, digital design understanding, and enterprise sales awareness. * Analytical and commercially driven. * Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context. PREFERRED * Experience in 20M–100M ARR SaaS. * International SaaS exposure. * Close collaboration with PMM and Commercial teams.

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