About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: * We are honest - we value honesty in all aspects. * Bring the Olives - we offer premium customer experience. * Think Big - we believe in always striving for more. About the Role: We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android. This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation. The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams. Key Responsibilities: * Own the User Acquisition strategy across Web, iOS and Android. * Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership. * Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities. * Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels. * Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS. * Identify new channels, partners and growth opportunities while continuously improving the existing channel mix. * Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey. * Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities. * Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making. * Communicate performance, opportunities, risks and recommendations clearly to senior leadership. Requirements: * 7+ years of experience in User Acquisition, Performance Marketing or a closely related field. * Significant experience managing large-scale paid acquisition across both web and mobile apps. * Proven experience leading and developing performance marketing teams. * Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads. * Strong understanding of mobile attribution, measurement and performance analytics. * Experience managing substantial budgets with clear commercial accountability. * Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance. * Excellent stakeholder management and communication skills. * Ability to operate effectively in a fast-paced, high-growth environment. * Fluency in written and spoken English. Nice to Have: * Experience in iGaming or online gaming. * Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming. * Experience with programmatic app acquisition and a broad mix of paid media channels. * Familiarity with regulated advertising environments. What we offer: * Competitive salary * Premium Health insurance * Career and skills development opportunities * Fun and collaborative team environment * New modern office space

Head of User Acquisition | Betty CA

Similar jobs

Explore related jobs

Similar jobs