Loyalty Program Strategy Lead (all genders)

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Berlin, Berlin, Germany Posted 30+ days ago

THE ROLE Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of the company Group’s loyalty program across our global markets and brands. You decide how the program works and how it earns its keep, set the quarterly roadmap and OKRs, and own the CRM and lifecycle experience that runs across email, push and SMS. Our team is customer-centric and data-driven. You’ll run experiments, build the financial models that quantify program cost and customer…

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