WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more. Paid social is evolving rapidly, creating new opportunities for brands to connect with audiences, drive performance, and build meaningful business results. We are looking for a senior leader who brings deep expertise in the discipline and a clear vision for where it is headed. Reporting to the Executive Director, Integrated Investment, the Managing Director, Head of Social will serve as Crossmedia’s senior paid social expert and strategic leader. This role is responsible for advancing the agency’s paid social capabilities across strategy, audience development, platform innovation, activation, optimization, measurement, and emerging opportunities. We are looking for a leader who brings more than platform expertise. You understand how to translate changing consumer behavior, platform capabilities, data, and creative into sophisticated media strategies that deliver measurable business impact. You bring a strong point of view, challenge conventional thinking, and know how to turn complexity into clear, actionable direction for clients and teams. You’ll lead the strategic vision for paid social across the agency and work directly with senior clients to solve complex business challenges. You’ll guide and develop our social team and partner across Planning, Analytics, Paid Search, Programmatic, and Integrated Investment to ensure social plays a meaningful role within broader media strategies. You’ll also help shape the continued evolution of CrossSocial, connecting paid social with creators, content, influencer, and experiential capabilities where they create greater strategic value and impact. This is an opportunity to have a meaningful influence on the future of paid social at Crossmedia—shaping our capabilities, developing talent, elevating client thinking, and helping define how we continue to lead in an increasingly dynamic social landscape. YOUR OBJECTIVES You will set the strategic direction for Crossmedia’s paid social practice, raising the standard for how we approach social strategy, planning, activation, optimization, and measurement. As a trusted advisor to senior clients, you’ll bring clarity and perspective to an increasingly complex social ecosystem. You’ll connect business challenges with audience insights, platform capabilities, and performance data to develop strategies that are both innovative and grounded in measurable outcomes. You’ll lead and develop a high-performing team of approximately 25+ people creating an environment that values curiosity, strong thinking, collaboration, and continuous improvement. You’ll establish clear standards for excellence while helping the team build the skills and confidence needed to navigate an evolving marketplace. You’ll also contribute to the continued evolution of CrossSocial, identifying opportunities to connect paid social with complementary capabilities such as creators, influencers, content, and experiential in ways that strengthen the strategy and create greater value for clients. KEY RESPONSIBILITIES PAID SOCIAL EXPERTISE * Serve as Crossmedia’s senior subject-matter expert in paid social, providing strategic leadership across clients, teams, and the broader agency. * Set the strategic vision and standards for paid social across planning, activation, optimization, testing, measurement, and performance. * Develop sophisticated, audience-first strategies that connect business objectives, consumer behavior, media investment, creative, and platform capabilities. * Establish best practices for campaign architecture, audience strategy, experimentation, optimization, and measurement. * Evaluate emerging platforms, formats, technologies, and capabilities and translate relevant opportunities into actionable client strategies. * Bring a well-informed point of view on the evolving social landscape and help clients and internal teams navigate change with confidence. * Partner with Analytics, Planning, Creative, and Investment teams to ensure paid social strategies are integrated, data-informed, and connected to broader business outcomes. CLIENT & STRATEGIC LEADERSHIP * Build and sustain trusted relationships with senior client stakeholders, serving as a strategic advisor on social and broader media opportunities. * Translate complex business challenges into clear, differentiated, and measurable paid social strategies. * Lead senior-level strategy discussions, planning sessions, presentations, and business reviews. * Bring proactive thinking and new perspectives to client relationships, identifying opportunities to strengthen strategies and drive growth. * Demonstrated ability to develop appropriate team structures and staffing plans, scope work effectively, and align resources to client needs, priorities, and budgets * Contribute to client retention, relationship expansion, and new business through differentiated social expertise. * Partner with Paid Search, Programmatic, Planning, Analytics, Integrated Investment, and Business Leadership to ensure social is effectively connected to broader media strategies. TEAM & PRACTICE LEADERSHIP * Lead, mentor, and develop a high-performing paid social team of approximately 25+ people. * Establish a high standard for strategic thinking, client leadership, innovation, and execution. * Create an environment that encourages curiosity, collaboration, experimentation, and continuous learning. * Share expertise and provide senior-level guidance on complex client and marketplace challenges. * Strengthen the agency’s paid social capabilities through training, development, knowledge-sharing, and evolving best practices. * Help attract, develop, and retain exceptional paid social talent. CROSSSOCIAL & INTEGRATED CAPABILITIES * Help shape the continued evolution of CrossSocial, with paid social as its core strategic and performance capability. * Identify opportunities to connect paid social with creators, influencers, content, and experiential initiatives when they strengthen the overall strategy and client outcomes. * Partner with internal and external specialists to bring complementary capabilities into client programs where appropriate. * Help develop scalable approaches and partnerships that expand Crossmedia’s social capabilities while maintaining deep expertise in paid social. LEADERSHIP & CULTURE We are looking for a leader who brings: * Curiosity — A genuine interest in the evolving social landscape, emerging technologies, consumer behavior, and new opportunities. * Strategic perspective — The ability to connect marketplace change with business objectives and actionable solutions. * A strong point of view — The confidence to challenge conventional thinking and provide clear, informed direction. * Commercial acumen — An understanding of how great strategy contributes to client growth, retention, and business results. * Collaboration — The ability to bring together diverse expertise and build strong partnerships across disciplines. * An entrepreneurial mindset — A willingness to identify opportunities, build capabilities, and help shape what comes next. * Hands-on leadership — The ability to operate at a strategic level while remaining connected to the work, the clients, and the team. REQUIREMENTS * 12+ years of experience in paid social media, with significant experience in senior strategic and leadership roles within an agency, platform, or client-side environment. * Deep expertise in paid social strategy, including full-funnel planning, audience strategy, activation, optimization, testing, and measurement across major social platforms. * A strong understanding of the evolving social landscape, including platform innovation, consumer behavior, emerging technologies, and creator ecosystems. * Experience with leading and developing a high-performing team, with a strong focus on accountability, collaboration, and talent development * Proven ability to translate business objectives into sophisticated, audience-first social strategies. * A track record of developing senior client relationships and serving as a trusted strategic advisor. * Strong understanding of how paid social connects with Paid Search, Programmatic, Planning, Analytics, Creative, and broader media strategies. * Commercial acumen and experience contributing to client growth, retention, new business, and/or expansion. * Strong analytical instincts and the ability to translate performance data and insights into smarter strategic decisions. * Excellent communication, presentation, and storytelling skills, with the ability to influence senior stakeholders internally and externally. * An entrepreneurial, hands-on approach and the ability to operate effectively within a dynamic, evolving environment CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role). * Open/Flexible PTO/Annual leave with US & UK specific policies * Sponsored healthcare options and agency-wide physical & mental health support * 401k with company match (USA), and generous Pension (UK) * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email [email protected]. (US based candidates).

Managing Director, Head of Paid Social

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