Mirrai Careers

Marketing Manager

Kenko AI

Bangalore Full-time Posted 13d ago
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We are looking for a Marketing Manager with 1–3 years of experience in digital and local marketing, preferably working with businesses in the US market. The ideal candidate should have a strong understanding of Google Business Profile (GBP), Google Ads, and Instagram optimization, along with excellent communication and analytical skills. KEY RESPONSIBILITIES * Manage and optimize Google Business Profiles to improve local visibility, rankings, engagement, and lead generation. * Plan, execute, and monitor Google Ads campaigns. * Optimize Instagram profiles and content strategy to improve engagement, reach, follower growth, and audience outreach. * Identify content opportunities based on trends, audience behavior, competitor activity, and performance. * Work on local marketing strategies including keywords, competitor analysis, reviews, content, and GBP optimization. * Analyze campaign and channel performance and recommend actionable improvements. * Coordinate with clients and internal teams to understand business goals and build relevant marketing strategies. * Prepare reports and clearly communicate performance, insights, and next steps. * Identify gaps across the acquisition funnel and recommend ways to improve leads and conversions. REQUIREMENTS * 1–3 years of experience in digital marketing, local SEO, social media marketing, or a related domain. * Strong understanding of Google Business Profile and Local SEO. * Hands-on knowledge of Google Ads. * Good understanding of Instagram optimization, content strategy, engagement, and organic outreach. * Ability to analyze social media and marketing metrics and translate them into actionable recommendations. * Excellent written and verbal communication skills. * Comfortable interacting with US-based clients and presenting strategies and performance updates. * Ability to manage multiple accounts and priorities in a fast-paced environment. * Strong ownership, problem-solving, and execution skills. GOOD TO HAVE * Experience working with local or service-based businesses in the US. * Understanding of SEO, website performance, conversion tracking, and UTM attribution. * Familiarity with Google Analytics, Google Search Console, Looker Studio, or similar tools.

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