Role purpose As the Marketing Specialist – Sports, you will play a pivotal role in executing and coordinating end-to-end marketing activities across our stores, across all markets. This role will be responsible for translating brand guidelines into impactful local activations, coordinating agencies and partners, and delivering both in-store and digital marketing initiatives. The role requires a creative, outgoing, and commercially aware marketer who thrives in a fast-paced, multi-market retail environment. What You Will Do Marketing Execution & Campaign Delivery * Execute day-to-day marketing activities at store and country level across all relevant markets. * Apply and protect brand guidelines across all local campaigns, stores, and marketing materials. * Plan and execute marketing campaigns and advertising across digital and offline channels. * Coordinate store openings, brand activations, and external events, ensuring smooth execution and strong brand alignment. * Manage in-store marketing, including POS, merchandising, and promotional materials. Channels & Activation * Deliver integrated campaigns across: * In-store marketing. * Digital and social channels. * Influencer and community activations. * Local media and partnerships. * Coordinate with local influencers, media contacts, and partners to enhance brand visibility. * Execute local CRM campaigns (SMS, email, loyalty pushes) where applicable. Agency & Stakeholder Collaboration * Act as the key liaison with outsourced marketing agencies in local markets. * Collaborate closely with: * Country Retail Managers * Store teams * Sales, design, and supporting functions * Align with Sports Direct brand teams and follow required brand processes to support ongoing marketing activity. Performance, Insights & Reporting * Track engagement, analyse performance, and report on campaign, digital, and media KPIs. * Maintain marketing calendars and budget tracking sheets, ensuring accuracy and control. * Gather and share customer insights, competitor activity, and store sales feedback to inform future campaigns. * Identify gaps in current execution and proactively recommend improvements. Personal Attributes * Outgoing, energetic, and people-oriented * Creative, driven, and passionate about sport and brand-building * Natural influencer with strong communication skills * Comfortable working across cultures and travelling frequently * Curious, ambitious, and always looking to raise the bar (“dreaming big”) What You Will Bring to the Role * Bachelor’s degree in Marketing, Business, or a related field. * 2+ years’ experience in a marketing role, with a strong focus on brand activation. * Experience in fashion, lifestyle, or sports retail is strongly preferred. * Proven exposure to both online and offline marketing channels. * Creative, adaptable, and comfortable working in dynamic, evolving markets. * Fluent in English (written and spoken). * Valid Maltese Drivers license and car required * Passion for sport, brand-building, and experiential marketing.

Marketing Specialist - Sports Brands

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