Develop and execute data-driven merchandising strategies that enhance content structure, category performance, and in-app product and merchant discoverability. Collaborate closely with marketing and finance teams for planning and budgeting and business analytics team for testing and optimization. WHAT YOU'LL DO: * Lead the execution of in-app merchandising directive; ensure key brand and product messages are delivered through compelling, on-brand shopping experiences that align with broader marketing channels (lifecycle, social, and paid media). * Develop and implement merchandising strategies tailored to distinct customer segments with a focus on navigation, content structure, and feature placement that drive discovery and engagement. * Collaborate cross-functionally with integrated marketing, creative, brand, business analytics, product, support, and sales teams to align on merchandising initiatives and influence decisions through a data-driven, collaborative approach. * Analyze business performance to identify trends, surface insights, and guide merchandising and pricing optimizations that drive growth and improve user experience. * Define and track core merchandising and content KPIs to evaluate strategy effectiveness, inform future decisions, and ensure consistent reporting *  Lead A/B testing strategies to experiment with and refine content, placement, and user journeys; drive continuous performance improvement across the app experience. WHO YOU ARE: ● A relevant degree or comparable formal training, certification, or work experience ● 5+ years experience in website or app merchandising or similar roles within a fast-paced environment; proven experience identifying opportunities to find efficiencies throughout the customer journey that impact the user experience and growth SKILLS YOU HAVE: ● Strong analytical acumen with cross-functional leadership ability; ability to develop respectful influencing strategies to leverage support from cross-functional stakeholders ● Ability to focus on and improve customer experience and business performance through in-app placement, segmentation, experimentation, and continuous optimization; ability to demonstrate a high degree of ownership and accountability ● Ability to meet tight deadlines and ensure all directives and communications are accurate, clear, concise, and consistent with Favor core values ● Process and detail-oriented mindset with demonstrated ability to maintain a clear history of changes and documentation ● Strong understanding of CMS and how they work; knowledge of Braze, Tableau,Contentful or similar tools PHYSICAL & OTHER REQUIREMENTS: ● Sit for an extended period of time ● Hand / finger dexterity ● Work extended hours Life at Favor Where you’ll work: This is a hybrid role, meaning you’ll work from home roughly three days per week and collaborate with other team members in person at our HQ in Austin, Texas for the remaining work days. No matter where you work best, we foster an inclusive and flexible environment to support our workforce.  Benefits: We offer premium health, vision, dental, and life insurance, alongside 401(k) options. We go beyond the basics, while also throwing in a Favor Gold subscription and H-E-B discounts!  Paid time off (PTO): We offer unlimited PTO for salaried employees (that’s actually unlimited) and ample vacation time to all team members. Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators. Community: Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities. Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans. We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an equal opportunity employer. We review all resumes and qualifications with an open mind and encourage you to apply if this role interests you! In addition, as a candidate, if you require any accommodations throughout the recruitment process, simply let your recruiter know! Our talent acquisition team will work with you directly to ensure a smooth and delightful process.