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Product Marketing Lead (SaaS)

hirehangar

Mexico - Mexico City Remote Contract$32k–$36k / year Posted 13d ago
Below market. This role pays below the $200k median for similar USD roles (59 comparable postings in our corpus).
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Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career. JOB TITLE PRODUCT MARKETING LEAD (SAAS) LOCATION REMOTE TIME ZONE US TIME ZONES (EST–PST) ROLE OVERVIEW WE ARE SEEKING A PRODUCT MARKETING LEAD TO OWN AND EXECUTE POSITIONING, MESSAGING, AND GO-TO-MARKET STRATEGY FOR A B2B SAAS PRODUCT PORTFOLIO. THIS IS A HANDS-ON ROLE FOR A STRATEGIC MARKETER WHO ENJOYS WRITING, LAUNCHING, AND ENABLING CROSS-FUNCTIONAL TEAMS. THE IDEAL CANDIDATE HAS STRONG SAAS EXPERIENCE, CAN SIMPLIFY COMPLEX PRODUCT CAPABILITIES (INCLUDING AI-DRIVEN FEATURES), AND THRIVES IN A FULLY REMOTE, EXECUTION-FOCUSED ENVIRONMENT. KEY RESPONSIBILITIES * Own and evolve product positioning, messaging frameworks, and value propositions * Plan and execute go-to-market strategies for new features, launches, and product updates * Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials * Translate technical and AI-powered capabilities into clear, differentiated customer value * Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement * Support Sales with training materials, battlecards, and enablement assets * Conduct ongoing competitive and market research to inform strategy and positioning REQUIRED QUALIFICATIONS * Proven experience in Product Marketing within a SaaS environment * Strong track record as a hands-on contributor who can both own strategy and execute deliverables * Exceptional writing, storytelling, and communication skills * Experience collaborating closely with Product and Sales teams * Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered. PREFERRED QUALIFICATIONS * Experience marketing AI-powered or highly technical products * Background in B2B SaaS, preferably in growth-stage companies * Experience supporting Sales-led, Product-led, or hybrid GTM motions * Exposure to agency environments or content-heavy marketing roles TOOLS & TECHNOLOGY * Collaboration & Documentation: Slack, Google Workspace, Notion * Project Management: Asana, Jira (or similar) * CRM & Sales Enablement: HubSpot, Salesforce * Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools PLEASE NOTE IT IS CRUCIAL THAT YOU COMPLETE THE APPLICATION FORM IN FULL. AS PART OF THE APPLICATION PROCESS, YOU WILL BE REQUIRED TO RECORD A VIDEO. IF YOUR APPLICATION IS SUCCESSFUL, YOU WILL RECEIVE AN EMAIL CONFIRMING NEXT STEPS—THE VIDEO IS THE FIRST STEP OF THE INTERVIEW PROCESS. IF YOU DO NOT RECORD A VIDEO, WE WILL NOT BE ABLE TO CONSIDER YOU FOR ANY OPEN ROLES. We connect top talent with vetted employers, competitive pay, and real growth opportunities.

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