Product Marketing Manager, Buyer

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Hybrid (Boston, MA); Hybrid (HQ - San Mateo, CA) Remote Posted 30+ days ago

JOB SUMMARY This role owns feature adoption and platform engagement for the company's buyer-facing features — ensuring buyers discover, adopt, and deepen engagement with what Product ships. Lifecycle Marketing owns buyer funnel health (acquisition, activation, retention) at a cohort level; Product Growth owns whether buyers find and use the features that make the platform stickier. You'll brief Lifecycle on feature launches; they own channel execution. This role also applies AI to how feature GTM gets built and measured — using AI-assisted analysis to speed hypothesis testing and reporting.…

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