Retention Marketing Lead

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Remote (US) Remote Full-time Posted 7d ago
The company is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a client, a health and fitness wearables company for people who live active, intentional lives. THE OPPORTUNITY Today, no single person here owns the customer once they have engaged with the brand, whether that is a first site visit, an abandoned cart, or a purchase. Retention work is split between the Brand team, the Performance team, and an outside agency. The Customer Retention Lead pulls all of it under one owner: Klaviyo, email and SMS, lifecycle flows,…

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