Senior CRM Manager, Referrals (all genders)

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Berlin, Berlin, Germany Posted 2w ago
THE ROLE Are you passionate about driving customer growth through smart, data-driven CRM? As the Senior CRM Manager for Referrals, you will play a critical role in scaling the company Group's Referral program - one of our highest-ROI acquisition channels - across our global brand portfolio. Your mission: make sure every the company Group brand benefits from the best referral journeys we build. This role goes beyond executing campaigns. You will design E2E customer journeys across Email, Push, and in-product touchpoints; build segmented communication strategies that turn happy customers into…

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