Senior Lifecycle Marketing Manager

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San Francisco, CA, USA Full-time Posted 30+ days ago
IN THIS ROLE, YOU CAN EXPECT TO * Own the lifecycle strategy for a complex, high-impact area of the business, setting a clear direction tied to member and business outcomes. * Design and evolve connected member journeys across email, push, in-app, and SMS as member behavior, business priorities, and available data change. * Develop segmentation and targeting strategies with Data Science to deliver more personalized, behavior-based programs. * Set the testing agenda, identify the most valuable questions to answer, run rigorous experiments, and translate findings into strategy. * Lead…

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