Welcome to Fi. We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning. The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi. If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together. Fi is looking for a Senior Manager, Paid Search & Youtube! Fi is looking for a Senior Manager who's personally scaled Search, Performance Max, Demand Gen, and YouTube at meaningful spend, knows how to run YouTube as both a reach and a performance channel, and doesn't take platform numbers at face value. You'll build and run campaigns yourself, set the strategy, own performance against acquisition targets, and be the single accountable owner for the channel. Performance marketing sits at the center of our growth, and the decisions made in this seat move real revenue. WHAT YOU'LL DO: * Own hands-on execution across the full Google Ads portfolio: Search, Performance Max, Demand Gen, Shopping, and YouTube -- campaigns, bidding, budgets, and scaling calls * Drive your channel's contribution to our blended CAC target, partnering with Finance on true unit economics * Own YouTube strategy across the full funnel including reach vs. Demand Gen mix and conversion lift studies * Own the creative brief-to-asset pipeline for search and YouTube * Maintain measurement and signal quality: conversion tagging, enhanced conversions, customer match, and exclusion lists * Build reporting in Northbeam and Databricks and own the weekly performance narrative * Run incrementality tests (lift studies, geo tests) to validate net-new customer acquisition * Lead peak planning for product launches, BFCM, and holiday WHAT YOU'LL BRING: * 6+ years of hands-on Google Ads ownership across Search, PMax, Demand Gen, and YouTube at meaningful spend, ideally at a DTC or subscription brand * A track record of scaling efficiently against CAC or ROAS targets with real examples * Real YouTube experience as both a reach and performance channel, including lift study design * Fluency with enhanced conversions, customer match, Google tag setup, and exclusion management * Comfort interrogating your own numbers -- SQL or BI tool experience is a plus * Bonus: hardware/subscription experience, incrementality testing background, or built a channel from scratch WHY YOU'LL LOVE US: * Time to Recharge: Enjoy flexible PTO to take the breaks you need. * Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance. * Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best. * Dog-Friendly Office: Bring your pup to work — they’re part of the team, too. * Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program. * Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us! * Love for Friends + Family: Share the Fi magic with loved ones through our gifting program. Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

Senior Manager, Paid Search & YouTube

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