ABOUT CAMBLY Cambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets. ABOUT THE ROLE We are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision. This is the right role for someone who wants real ownership, not just execution. KEY RESPONSIBILITIES Campaign Execution & Optimization * Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets * Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency * Test creatives, audiences, and placements in collaboration with the creative team * Build and maintain campaign reports and creative performance analysis * Contribute to budget planning and growth forecasting across markets Collaboration & Market Insights * Work cross-functionally with Creative, and Global Marketing teams * Ensure campaigns are culturally relevant and properly localized for each market * Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps * Partner with local market experts where needed to ensure relevance and accuracy QUALIFICATIONS Required * 5+ years of hands-on experience in performance marketing / paid media * Proven track record managing Google Ads and Meta campaigns at scale with measurable results * Experience running campaigns across multiple markets or regions * Strong analytical skills and comfort with data-driven decision making * Ability to work independently and manage priorities in a remote, async environment * Professional English proficiency Nice to Have * Experience in edtech, consumer apps, or subscription businesses * Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4) * Experience with local or regional ad platforms beyond Google and Meta * Experience managing influencer campaigns WHAT WE’RE LOOKING FOR * Someone who takes ownership and doesn’t wait to be told what to do * Comfortable with ambiguity and fast iteration * Detail-oriented but able to zoom out and think strategically * Excited to work in a global company with a lean team