At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand. Job Description This is not a traditional production leadership role. As the Senior Production Director, you will serve as the champion for AI-driven creative workflows and position the Mexico Hub as the center of gravity for modern, AI content delivery, dedicated to supporting our largest US accounts. We are seeking a visionary and operationally excellent Design & Production Hub Lead to head our flagship delivery hub in Mexico. This is a pivotal leadership role within our global digital agency, carrying a dual mission. First, you will be the cultural and professional anchor for a talented team of 80+ local practitioners, fostering a high-performance environment where creative quality and team motivation thrive. Second, you will act as the chief architect of our operational future, leading the hub’s transformation into a GenAI-first production powerhouse powered by our proprietary platform, Pencil. Key Responsibilities: 1. People Leadership & Output Quality * Inspire & Empower: Provide strong local leadership to a diverse team of 80+ designers, developers, and production specialists. Foster a culture of psychological safety, high motivation, and continuous learning. * Elevate Craft & Quality: Establish and maintain rigorous standards for creative and production output, ensuring all work delivered from the Mexico hub is world-class and strictly aligned with global client expectations. * Talent Development: Identify, mentor, and retain top tier talent. Build clear career pathways and upskilling programs to prepare the team for the future of digital advertising. * Hub Operations & Culture: Drive local engagement initiatives, manage resource allocation efficiently, and ensure the Mexico hub remains a vibrant, collaborative, and inclusive place to work. * Cross-Border Synergy: Foster deeper collaboration, cultural alignment, and relationship building between the US and Mexico teams to ensure seamless cross-border delivery. * Commercial Accountability: Embed a hyper-commercially minded culture across the hub, optimizing resource utilization and driving profitability. In close alignment with the Mexico Country Managing Director, the Hub Lead will actively participate in global pitches and identify local commercial opportunities, guiding the team to unlock viable business pipelines for the Mexico City office by leveraging our GenAI capabilities as a core competitive advantage. 2. GenAI Transformation & Innovation * Drive the "GenAI-First" Evolution: Lead the strategic and operational shift from traditional production workflows to an automated, augmented, GenAI-first model. * Pencil Evangelism: Act as the primary champion and super-user of our proprietary GenAI application, Pencil. Integrate its capabilities into the DNA of daily hub operations. * Change Management: Navigate the team through the cultural and technical shifts of AI adoption, addressing resistance with empathy, clarity, and continuous training. * Process Re-engineering: Audit legacy ways of working and design new, hyper-efficient workflows that leverage Pencil to scale content creation, optimize turn-around times, and reduce production friction. Leverage AI through Real-Time Creative processes to deliver more efficient creative through to production and cost-effective delivery. * Feedback Loop: Partner closely with global product and engineering teams to provide local feedback, feature requests, and use-cases to continuously improve the Pencil platform. Qualifications & Experience: Experience: 10+ years of experience in creative production, digital advertising, or studio management, with at least 4+ years in a senior leadership/people-management role overseeing large teams (50+ people). AI Literacy: A passionate early adopter of Generative AI tools (image, text, video, and workflow automation). Direct experience managing an AI transition or implementing automated creative workflows is highly desirable. Change Management: Proven track record of transforming traditional creative operations into agile, tech-driven models without sacrificing creative integrity. Agency Savvy: Deep understanding of the global digital advertising landscape, asset localization, dynamic creative optimization (DCO), and high-volume asset production. Languages: Native-level fluency in Spanish and full professional proficiency in English are required (frequent collaboration with global leadership). Leadership Style: A blend of high emotional intelligence (EQ) to motivate people, and sharp operational intelligence (OQ) to drive technical change. US Market Understanding: Experience managing large, demanding US-based client accounts, with a thorough understanding of their market dynamics and speed requirements. Commercial Acumen: Strong financial acumen with proven experience in scoping, budgeting, resource modeling, and driving hub profitability. Network: A robust network of top-tier freelance creative and production talent across Mexico and LATAM.   Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English. Additional Information Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs. 💰 Savings fund: You'll save 5% of your monthly income and Jellyfish will contribute the same amount you save to your savings fund. 💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours. 🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage. Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].