Marketing team: We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved. Challenges that await you: * Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself * Build content around Mexican cultural codes, current internet culture and art * Set up in-house production: scripts, storyboards, references, and working with designers and motion designers * Regularly review hits and flops, spot patterns and scale what works * Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings * Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience What makes you a great fit: * 3+ years in social media, ideally in fintech, banking or another high-trust industry * Experience creating aesthetic or art-driven content for social media * Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking * Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work * Ability to quickly understand a financial product and explain it in plain language * Native or C1 Spanish, B2+ English * Experience using AI tools in production and strategy is a strong plus Our ways of working: * Innovative Spirit: A commitment to creativity and groundbreaking solutions. * Honest Feedback: valuing open, transparent communication. * Supportive Team: a strong, collaborative community. * Celebrating Achievements: recognizing our wins together. * High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.

Social Media Specialist

Similar jobs

Explore related jobs

Similar jobs