Director, Measurement & Attribution

Company hidden

United States Posted 8d ago
Location: Remote (United States), NY metro preferred; requires ability to work east coast hours WHAT YOU’LL DO * Own sales measurement. Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data, and improve its coverage, rigor and speed of delivery. Define the offering: sales attribution, new-to-brand, and reach and frequency. * Build incrementality measurement. Design and launch incremental sales lift measurement with clear confidence standards, and quantify campaign impact across digital, CTV, social, retail media and other channels,…

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