Director of Effectiveness & Measurement

Company hidden

Los Angeles, CA & New York, NY Posted 3d ago
Key Responsibilities & Focus Areas  * Drive the company:'s marketing measurement strategy, including defining campaign impact, success metrics, and standards across all channels and client verticals. * Define and execute a client-facing campaign performance strategy that improves engagement, conversion, and relationship depth across brand partners and priority audiences.  * Establish measurement as a core input into client investment decisions, media planning, and campaign strategy.  * Lead ongoing modernization of measurement workflows and tooling, and raise the quality and consistency…

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