Nature of the position The Brand Expert position is a highly interactive, performance-based role dedicated to promoting, educating, and driving product conversions under the supervision of the Area Manager. This full-time position requires a flexible and evolving schedule that adapts to consumer traffic and event demands. Brand Experts operate across dynamic retail environments — including mobile trailers, indirect retail partners, on-site set-ups throughout the area while being responsible for delivering exceptional product knowledge and creating meaningful consumer connections that convert interest into sales. This role blends traditional retail selling and brand representation, requiring confidence, professionalism, and the ability to drive performance in fast-paced settings. Main missions and purposes of the position A Brand Expert builds the image of our smoke-free brand. Brand Experts inspire Legal Age Smokers and Nicotine users and discuss the differences and benefits of using a smoke-free alternative. Brand Experts will operate in dynamic locations and local city events network and will be responsible for facilitating legal age smokers and nicotine users, who would otherwise continue to smoke, to convert to a smoke-free alternative by explaining its purpose, matching its benefits to their needs. Overall, Brand Experts act as key contributors to the smoke-free future we’re working towards. The core function of this role is to introduce Legal Age Smokers and Nicotine Users to our smoke-free product who otherwise choose not to quit following all guidelines as this is a critical step in converting Legal Age Smokers and Nicotine Users by working with them 1:1 providing an exceptional consumer experience. Complexities of the position Multi-level communications. *  Strong brand knowledge with the ability to demonstrate product demos, answer questions, and make recommendations that meet customer’s needs. * Deliver high-touch retail experience, including authentic greetings, discovering needs, offering education and product recommendations, and closing sales. * Execute retail operations, including accurate sales transactions, order processing, inventory management, and managing consumer payment information. * Demonstrate excellent service and develop strong customer relationships in a retail, hospitality, or customer-focused environment. * Educate customers on brand values, product features, and benefits. * Stay informed on product knowledge, promotions, and visual standards. * Submitting end of shift detail reports to leadership daily * Manage your daily performance expectations with an opportunity to earn performance-based incentives by achieving KPIs Position Profile The Brand Expert must know: * Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption. * Company guidelines on the marketing of products to Legal Age Nicotine Users. - Effective communication techniques with persuasion skills. * Understanding of logistical operations. * Operational procedures for retail activities including processing payments, stocking product, and maintaining customer payment information appropriately Skills: Communication Skills * Ability to clearly and persuasively convey information to customers and stakeholders Confident presentation of how customers can benefit from this product. * Critical Thinking * Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. * Judgment and Decision Making * Considers the relative costs and benefits of potential actions to choose the most appropriate one.  * Coordination — Adjusts actions in relation to others' actions.  * Time Management — Manages one's own time and the time of others. * Speaking — Talks to others to convey information effectively. * Explanation to help others understand better alternatives. * Reading Comprehension — Understands written sentences and paragraphs in work related documents.  * Service Orientation — Actively looks for ways to help people. * Social Perceptiveness — Is aware of others' reactions and understanding why they react as they do. * A problem-solving attitude. * Ability to deliver personalized service/communication for each consumer. * Timely in handling escalations while remaining consumer focused. Critical Behaviors: * Understands and anticipates consumers’ needs and expectations. * Delivers a personalized experience dependent on the consumers’ needs and expectations. * Consistently follows through on commitments and promises. - Aims to deliver best-in-class experiences. * Overcomes obstacles to move forward and helps others to do the same. * Proactively works to find solutions to problems and challenges the status quo. * Demonstrates a strong work ethic * Works independently and as part of a team to manage workload and ensure all tasks are completed. * Has an open and honest mindset, able to admit mistakes and take responsibility. * Actively accepts and values feedback, using it to improve their capabilities. * Seeks and adapts to change and is not afraid of uncertainty. * Displays confidence and enthusiasm for the product, believing in its importance. * Shares vision of consumer conversion to Smoke Free products and working towards a Smoke Free Future. * Easily establishes contact with consumers and builds strong relationships and trust quickly. * Excellent at managing key stakeholders. * Able to listen effectively and express thoughts clearly and concisely. * Respond to customer needs with empathy. * Eagerly gathers and understands new information by showing interest in the opinions and experiences of others, seeking to put the knowledge gained into practice. * Able to build a work environment of openness and transparency, creating space to deliver. * Demonstrates curiosity and creative thinking to produce ideas to improve consumer experience. * Has a critical mindset, with a proactive viewpoint to find innovative ways to drive success and learn from mistakes. * Views situations from a big picture perspective and makes optimal decisions for consumers based on various sources of information. Preferred Education and Experience: * Licensed driver with a good driving record  * Bilingual in Spanish is a plus - High School Diploma or equivalent is required. * Experience in brand building activities (Events, Hotel/Restaurant, Nightlife Industry). * Experience in retail sales, hospitality, customer service, field sales, or brand activations. * Experience in consumer management. * Experience in building & managing relationships with multiple stakeholders * Ability to travel within select market area. * Ability to travel outside the market area up to ten (10%) percent of time as needed.  * Must be able to lift objects of at least thirty (30) pounds. Technology: * Point of Sale Technology  * Inventory Software * ID Scanner * Electronic Tablets * Office suite software * Microsoft Office including Teams and OneDrive  * Electronic mail software * Microsoft Outlook * T-Sheets