ROLE OVERVIEW We are hiring a technically-minded Growth Marketer to drive adoption and revenue for two of our most important new bets at Blue Cube Services: our perpetual futures product and our prediction markets product. The right person combines a sharp growth mindset with hands-on performance marketing chops and genuine fluency in data — comfortable defining the funnel, running the campaigns, reading the results, and making the next call themselves. KEY RESPONSIBILITIES GROWTH STRATEGY * Own the growth roadmap for perpetual futures and prediction markets, identifying the highest-leverage opportunities to grow active users, volume, and revenue * Define the funnel for each product — acquisition, activation, first trade, repeat trade, retention — and instrument it end-to-end * Build and continuously refine growth hypotheses, experiments, and playbooks specific to each product's mechanics and audience PERFORMANCE MARKETING EXECUTION * Actively plan, launch, and manage paid campaigns across relevant performance channels (paid search, paid social, programmatic, app channels, on-chain and crypto-native channels where applicable) * Own creative briefs, audience targeting, bidding, and budget allocation, and iterate based on data * Drive measurable revenue from paid spend, with clear ROAS, CAC, and LTV-aware decision making DATA AND MEASUREMENT * Be the person on the team who is most comfortable in the numbers — pulling data, building dashboards, querying where needed, and turning that into decisions * Define and track the core growth metrics for each product (CAC, payback, ROAS, cohort retention, volume per user, revenue per user, etc.) * Use data to prioritise where to spend time and money, and to kill what isn't working quickly * Partner with analytics, product, and engineering to make sure tracking, attribution, and event instrumentation are reliable CROSS-FUNCTIONAL COLLABORATION * Work closely alongside the Perpetual Futures Marketing Manager to extrapolate what is working and scale it across both products * Coordinate with product, design, and content teams on landing pages, in-product funnels, lifecycle messaging, and creative * Share learnings across the wider marketing org so growth wins in one product compound into the others REQUIREMENTS * 3–5 years in a growth or performance marketing role with direct ownership of paid budgets and revenue outcomes * Strong technical and analytical chops — confident in SQL, spreadsheets, BI tools (Looker, Mode, Amplitude, Mixpanel, or similar), and attribution platforms * Hands-on experience managing campaigns across at least two of: Google Ads, Meta, TikTok, programmatic, app channels, or crypto-native ad networks * Demonstrable track record of growing a product through a combination of paid acquisition, funnel optimisation, and experimentation * Comfort working on products with complex mechanics — able to understand them deeply enough to market them credibly * Strong written English and ability to brief creative, write ad copy, and communicate results clearly * Self-starter mindset — happy to define the plan, ship the work, and own the outcome NICE TO HAVE * Working knowledge of crypto, derivatives (perps, futures, options), prediction markets, or on-chain trading products * Familiarity with the specific user behaviours and economics of trading products (volume-driven revenue, taker/maker fees, leverage, liquidations, market-making dynamics) * Experience with crypto-native growth channels (X/Twitter, Telegram, Discord, KOL/affiliate, on-chain campaigns, airdrops, points programs) * Experience with experimentation platforms and a structured testing methodology * Comfort using AI tooling to accelerate creative production, audience research, and analysis WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS * A clear, instrumented funnel for both perpetual futures and prediction markets, with shared definitions of the core growth metrics * Live, measurable paid acquisition running on at least two channels per product with ROAS and CAC tracked transparently * A documented backlog of growth experiments, with a steady cadence of tests shipped and learnings shared * Demonstrable growth in active traders, volume, and revenue attributable to the work PERKS * Remote Setup * HMO on day 1

Growth Marketer, Perpetual Futres & Prediction Markets

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