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Influencer Marketing Manager

bubbleskincare

New York, New York Posted 8d ago
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Influencer Marketing Manager Reports to: Director of Consumer Engagement & Advocacy Location: New York, NY (SoHo) Hybrid: 4 days/week in office (Monday - Thursday, Friday Remote) Compensation: $80,000 - $105,000 About Bubble Bubble is on a mission to democratize clinical skincare. We create dermatologist-developed, clinically effective skincare that's accessible, affordable, and made for the next generation. Available in more than 18,000 retail doors globally, Bubble has built one of the fastest-growing and most engaged communities in beauty through authentic storytelling, creator partnerships, and a deep connection with our audience. About the Role Bubble is looking for an Influencer Marketing Manager to lead our global influencer program. Reporting to the Director of Consumer Engagement & Advocacy, you'll be the connector between the day-to-day and the long-term vision, driving influencer marketing across organic and paid partnerships helping grow brand awareness, and advocacy. The ideal candidate is an equal parts relationship builder, project manager, and strategist, with a deep understanding of creator culture, beauty, and the evolving social landscape. Key Responsibilities Strategy & Program Growth * Support the development and execution of Bubble's global influencer marketing strategy  in partnership with Marketing, Social, PR, and Creative teams. * Leverage storytelling, creator insights, and platform trends to align influencer initiatives with broader brand objectives. * Conduct competitive, cultural, and platform research to identify emerging opportunities and evolve Bubble's influencer playbook. Influencer Program Management * Build, nurture, and retain authentic relationships with creators, talent managers, and agencies while continuously identifying new partnership opportunities.Lead day-to-day execution of influencer marketing, including outreach, gifting, campaign management, briefing, content approvals, tracking, and creator communications. * Manage influencer campaigns from concept through execution, including negotiations, contracting, timelines, deliverables, and post-campaign recaps. * Coordinate influencer participation for launches, events, PR mailers, and experiential activations. Analytics & Reporting * Own influencer reporting across CreatorIQ, Tribe Dynamics, Dash Hudson, Storyclash, Zelf, and other relevant platforms. * Track campaign performance, earned media value, engagement, conversions, and ROI while providing actionable recommendations for optimization. * Maintain accurate creator databases, campaign documentation, dashboards, and performance reporting across global markets. Cross-Functional & Global Collaboration * Partner closely with the entirety of the marketing team as well asregional teams to ensure influencer initiatives support integrated campaigns and overarching marketing goals * Collaborate with retail teams across the U.S., UK, and Australia to share insights, maintain brand consistency, and scale best practices globally. What You’ll Bring * A strategic mindset with a hands-on approach to execution. * Exceptional relationship-building, communication, and negotiation skills. * Strong project management abilities with the capacity to manage multiple campaigns simultaneously. * A passion for influencer marketing, beauty, social media, and creator culture. * A collaborative, proactive attitude with a willingness to roll up your sleeves in a fast-paced environment. Qualifications * Bachelor's degree in Marketing, Communications, Public Relations, or a related field. * 5–7 years of influencer marketing experience, preferably within beauty, wellness, fashion, or consumer brands. * In-house influencer marketing experience strongly preferred. * Proven success managing both organic and paid influencer campaigns from strategy through execution. * Experience using CreatorIQ and influencer analytics platforms such as Tribe Dynamics, Dash Hudson, Storyclash, or similar tools. * Familiarity with affiliate and social commerce platforms (ShopMy, ShopStyle, LTK, TikTok Shop) is a plus. * Excellent organizational, analytical, and communication skills. * Based in the New York City area with the ability to work from the SoHo office four days per week and travel as needed.

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