Lifecycle Marketing Manager

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San Francisco Full-time$120k–$150k / year Posted 3w ago

Market rate. This role pays around the $163k median for similar USD roles (242 comparable postings in our corpus).

What you'll do * Own end-to-end lifecycle strategy and execution spanning lead conversion, user activation, retention, win-backs, and account expansion * Track funnel performance, run channel experiments, and turn data into optimization decisions to drive activation, adoptions, and pipeline * Plan and collaborate on integrated campaigns across email, paid, content, events, and in-app channels * Design onboarding and lifecycle sequences that accelerate speed-to-value, feature adoption, and expansion ARR * Partner with GTM Engineering on lead routing, attribution accuracy, and marketing…

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