We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance. RESPONSIBILITIES * Drive user growth and reactivation through local growth initiatives and experiments; * Launch and optimise acquisition and activation campaigns based on data and business priorities; * Identify growth opportunities through A/B testing, product experiments, and continuous optimisation; * Monitor key growth metrics, analyse performance, and translate insights into actions; * Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives. REQUIREMENTS * 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred); * Proven experience running end-to-end growth campaigns with measurable business impact; * Strong analytical skills and confidence working with data to make decisions; * Ownership mindset with the ability to execute independently in a fast-paced environment; * Experience with experimentation, A/B testing, and campaign optimisation; * Native Russian and strong English communication skills; * Passion for crypto, fintech, or emerging technologies.

Regional Growth Manager - CIS

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