🏍️ 🔥 Join Our Ride Nation Sales Team! 🔥 🏍️ Got a passion for bikes and a talent for turning enquiries into riders? Ride Nation (part of 4th Dimension Innovation) is looking for a Sales Executive in Egham to deliver an outstanding, end-to-end customer journey — from that first "just looking" through to handing over the keys to their dream Honda. Reporting to the Sales Manager / Dealer Principal, you'll own your enquiries from initial contact to post-sale follow-up, hitting your personal sales and finance targets while delivering a consistent, professional, Honda-standard buying experience. Every deal built right, every customer looked after, every handover one to remember — with genuine earning potential for those who deliver. Main Duties * Manage all enquiry types — telephone, email and walk-in — in line with dealership standards, responding to web leads within one working day and all new enquiries within 24 hours. * Follow the Ride Nation 10-step sales process to maximise conversion, qualifying needs, presenting suitable products and confidently asking for the sale. * Record all customer interactions accurately on Contact Online and maintain a fully managed daily diary with structured follow-ups. * Offer and conduct test rides in line with dealership procedures and safety checks. * Build and present structured deals (part exchange, finance and accessories) using the Honda configurator and approved sales tools. * Achieve monthly sales, finance and profitability targets. * Adhere strictly to FCA and Consumer Duty requirements in all finance conversations — issuing Initial Disclosure Documents (IDD) before finance quotations and completing Demands & Needs and product explanations. * Maintain accurate, audit-ready deal files. * Keep customers updated from order to delivery (48 hours after order, pre-delivery and post-handover), ensuring all preparation, paperwork and finance are complete ahead of a professional handover. * Conduct post-sale follow-up to drive high CSI scores, positive reviews and survey completion. * Create prompt, high-quality used bike adverts with strong descriptions and media. Key Skills * Proven sales ability, ideally within automotive or motorcycle retail. * Strong communication, listening and interpersonal skills. * A genuine understanding of finance products and regulatory requirements. * Strong organisation, diary management and attention to detail. * Confident IT user across CRM systems, Microsoft Office and digital platforms. * A professional, enthusiastic and customer-focused approach. Bonus Points For * Experience in motorcycle or automotive retail sales. * Familiarity with Honda systems, Contact Online, or dealership CRM tools. * A track record of hitting sales and finance targets in an FCA-regulated environment. Please note: this is an FCA Approved Person role, so the successful candidate will need to hold or be able to obtain FCA Approved Person status. The Essentials * 🕒 Hours: 40 hours per week, worked across 5 days on a rota (Monday to Saturday) * 💷 Salary: £25,397 basic, plus commission — with realistic on-target earnings (OTE) of £45,000–£55,000 * 📍 Location: Egham (on site) * 📋 Contract: Full time * 🎁 Perks: Competitive company benefits, training & development opportunities, and an energetic, supportive team culture