WHAT YOU WILL DO * Own and execute UA strategy across the company across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more * Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users * Define UA launch strategies for new titles, including pre-registration campaigns * Define conceptual creative strategies and testing processes * Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth * Stay ahead of trends by conducting market research and competitive analysis *** Duties and responsibilities outlined above are representative, but not all-inclusive. QUALIFICATIONS * 3+ years of hands-on UA experience in mobile gaming industry * Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA * Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc. * Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns * Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side. * Fluent English (written + speaking) is a must TO COMPLEMENT OUR TEAM, YOU SHOULD BE * A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events * Solution-oriented, self-motivated and have the attitude to get things done * Comfortable with uncertainties and changes in a fast-paced environment * Curious, proactive learning and knowledge-hungry learner WHAT WE OFFER * Competitive salary, 100% salary during probation * Performance bonus with 30% of company profit shared with no cap * Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check * Minimum 12 days paid annual leave + 10 days paid sick leave. * 12 days working from home per year * Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) personal development * Free daily lunch with 10+ menu options. * Free daily F&B: Snacks, juice, beverage, tea-time * Monthly/Bi-monthly team activity allowance * Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan * Sponsored sports activities: badminton, soccer, ... * Sponsored overseas conferences and industry events for all levels. * Modern equipments/AI tool provided. HOW TO APPLY Click the button or contact us at [email protected]

[UPLIVE Company] Senior User Acquisition (Senior UA Marketing Game)

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