ABOUT THE ROLE As SEO Lead, you’ll drive Mindvalley’s organic growth by shaping how our brand is discovered in a world where AI-driven search is the new standard. You’ll lead the evolution from traditional SEO to Generative Engine Optimization (GEO), ensuring our content is visible, cited, and trusted in AI-powered search results. Your work will directly impact how millions find and engage with Mindvalley’s transformational content. WHAT YOU'LL DO: * Develop and execute a forward-thinking SEO strategy focused on AI visibility, citability, and brand authority * Structure and optimize content for AI-driven search, ensuring factual, concise, and machine-readable information * Own and track organic growth metrics—visibility, engagement, lead generation, and revenue * Collaborate with content, social, email, and PR teams to align messaging and maximize organic reach * Lead on-page and technical SEO improvements, staying ahead of search trends and algorithm changes * Mentor and guide a team of SEO and analytics specialists, fostering collaboration and continuous learning * Explore and test emerging channels and platforms to expand Mindvalley’s organic footprint WHAT SUCCESS LOOKS LIKE: * Mindvalley’s content is consistently cited in AI-generated search results and overviews * Organic visibility and engagement metrics show measurable growth across key channels * The team delivers structured, AI-friendly content that drives brand authority and trust * Clear, actionable reporting on organic performance is established and shared across teams WHAT WE'RE LOOKING FOR? * Proven experience leading SEO strategies in fast-evolving digital environments * Deep understanding of AI-driven search, structured data, and entity-based optimization * Strong analytical skills and a data-driven approach to decision-making * Experience managing and mentoring teams * Excellent collaboration and communication skills * Experience with AI tools for SEO, background in content or PR, familiarity with emerging digital platforms Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.