The Role As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value. What you'll do * Design and optimize direct sales marketing strategies to hit revenue and performance targets * Collaborate with content creators to develop compelling marketing collateral and sales materials * Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel * Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement * Refine audience segmentation and personalization to boost conversion rates * Partner closely with the Membership Business Unit to align marketing with business goals * Monitor customer feedback and sentiment to inform campaign adjustments What success looks like * Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days * Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates * Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes * Collaborated effectively across teams and served as a trusted partner to stakeholders What we're looking for * 3+ years’ experience in product marketing, campaign management, or a related field * Proven track record of planning and executing successful direct sales marketing campaigns * Strong understanding of funnel marketing, human psychology, and content that converts * Proficiency with marketing analytics tools and data-driven decision making * Excellent communication and project management skills * Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency Nice-to-haves: * Experience with membership or subscription-based products * Familiarity with paid advertising platforms and advanced segmentation strategies * Bachelor’s degree in Marketing, Business, or related field Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.