Built by the same internationally recognized team behind ANGA, ADCHARIYA is a new sister agency dedicated exclusively to the success of SMEs and local business owners. We believe that small businesses deserve the same elite performance as enterprises. We bridge the gap between traditional SEO and the new era of AI Search, ensuring our clients are cited and seen across Google, AI Overviews, and LLMs like Perplexity. We are building a team of mission-driven individuals who are passionate about helping "small people" achieve big results. If you want to grow fast while making a tangible impact on local communities, you belong here. The Role You will own SEO and AI Search performance for a portfolio of client brands — developing strategies, executing campaigns, monitoring results, and directly impacting how brands appear across search engines and AI platforms. Responsibilities for SEO Specialist * Develop and execute SEO and AI Search strategies that drive rankings, organic traffic, conversions, AI visibility, and AI citations. * Conduct keyword research and AI prompt analysis to identify content and optimization opportunities. * Set measurable KPIs (rankings, sessions, new users, AI mentions, conversions) and own the results. * Monitor daily/weekly/monthly performance across GSC, GA4, and AI search platforms, adjusting strategies proactively with algorithm shifts. * Conduct competitor analysis to benchmark performance and identify strategic gaps. * Produce and optimize high-quality website content: blog posts, landing pages, on-page copy, and meta data for both search engines and AI platforms. * Collaborate with content creators to ensure all materials align with SEO best practices and keyword strategies. * Conduct technical SEO audits covering sitemaps, crawlability, indexability, redirects, broken pages, rendering, canonicals, pagination, schema markup, and core web vitals or page speed. * Work with the SEO Technical Developer and client tech teams to resolve technical issues efficiently. * Communicate with cross-functional teams (content, paid media, technical, client-facing) to align SEO with broader marketing goals. * Present strategies and performance insights to clients with clarity and confidence. * Stay current with algorithm updates, AI search developments, and industry best practices. What We Expect * Ownership mentality — you treat client brands as your own and flag problems before they’re reported. * Data-driven decisions — every recommendation backed by evidence, not gut feeling. * Curiosity about AI Search — genuinely excited about how AI is changing search. * Agency pace — you thrive managing multiple accounts with competing deadlines. * Growth mindset — you seek feedback, learn fast, and push yourself continuously. Qualifications for SEO Specialist * 2–4 years of hands-on SEO experience with measurable campaign results. * Understanding of search engine algorithms, ranking signals, and AI search platforms (AI Overviews, ChatGPT, Gemini, Perplexity). * Proficiency with Google Analytics 4, Google Search Console, Ahrefs, Screaming Frog, or equivalent. * Strong keyword research, data analysis, and competitor analysis skills. * Excellent written and verbal communication in Thai; English is a plus. * Familiarity with WordPress and other CMS platforms (Shopify, Wix, Squarespace, Webflow). * Understanding of technical SEO fundamentals: crawlability, indexation, site speed, structured data. Nice to Have * Experience with AI search optimization or understanding of how LLMs retrieve and cite information. * Background in content marketing or copywriting. * Experience with reporting tools (Looker Studio, BigQuery) or paid media (Google Ads, Meta Ads). * Prior agency experience managing multiple client accounts.