The Sr. Designer leads the development and execution of campaign-driven creative for Blue Bottle Coffee Korea, with a strong focus on social communication and culturally relevant storytelling. Working across brand, product, cafe, retail, and commercial priorities, this role translates brand strategy and business objectives into compelling creative ideas and integrated visual expressions across social, digital, cafe, retail, product, and campaign touchpoints. The role combines strong conceptual thinking, visual craft, and an understanding of how brands communicate in today’s social landscape, while ensuring Blue Bottle’s global brand identity is expressed consistently and meaningfully for the Korean market. This position is based in Seoul and reports to the Brand Director, Korea. YOU WILL Lead the creative development of seasonal campaigns, product launches, cafe activations, and brand collaborations, from concept through execution. Develop campaign ideas and visual storytelling that are designed to resonate in Korea, with social and digital communication as key creative channels. Create and adapt compelling content across social, digital, cafe, retail, product packaging merchandise, and other brand touch points. Translate brand and business priorities into clear creative concepts, visual narratives, and campaign systems that can scale across multiple channels. Work closely with Go-To-Market, Product, PR/Social, Retail and cross-functional partners to ensure creative ideas are integrated into the broader campaign strategy. Steward and evolve the expression of Blue Bottle Coffee’s visual identity in Korea, balancing global brand consistency with local cultural relevance. Direct internal and external creative collaboration-including agencies, photographers, illustrators, creators and production partners- to ensure a consistently high standard of craft and execution. Stay close to culture, design, social behavior, and emerging creative formats to identify new ways for Blue Bottle to communicate with its audience. YOU ARE A conceptual thinker who can turn business and cultural insights into strong creative ideas. Culturally attuned, with a strong instinct for translating emerging behaviors and cultural signals into relevant brand communication. Able to think beyond individual assets and build cohesive campaign narratives across channels. Collaborative and decisive, with the ability to navigate multiple stakeholders while maintaining creative clarity. Guest-centered in your thinking, with a strong sensitivity to how creative work shapes the overall brand experience. Adaptable and solutions-oriented when priorities or business needs shift. YOU HAVE Bachelor's degree in Graphic Design, Visual Communication, or a related field, with 8+ years of relevant creative design experience. A strong portfolio demonstrating campaign thinking, brand storytelling, social/digital communication, and high-quality visual execution across multiple touchpoints. (*Portfolio is mandatory/ 지원 시 포트폴리오 파일 첨부 혹은 링크를 기재해주세요) Experience working with premium, lifestyle, hospitality, retail, culture, or design-led brands is preferred. Proven experience leading integrated campaigns from concept development through production and launch across digital and physical touchpoints. Strong understanding of social content, digital behavior, and contemporary visual culture, particularly within the Korean market. Advanced proficiency in Adobe Creative Suite, with strong knowledge of print, packaging, production, and digital design. Experience briefing, directing, and managing external creative and production partners. Strong communication skills in Korean and working proficiency in English. 블루보틀커피코리아(유)는 다음과 같이 입사지원자의 개인정보를 수집하고 이용하고자 개인정보 처리에 대한 동의를 요청드립니다. 개인정보 수집 및 이용에 대한 동의 (필수) 1. 개인정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 채용 진행사항 관련 안내 2. 수집하는 개인정보의 항목 : 이름, 성별, 생년월일, 주소, 휴대전화번호, 지원경로, 이메일, 학력사항, 경력사항, 어학/기타자격, 사회활동, 수상경력, 병역사항, 추가 제출 서류(이력서, 자기소개서, 포트폴리오 등) 3. 보유 및 이용기간 : 입사지원자의 개인정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 개인정보 수집 및 이용에 동의하지 않을 권리가 있습니다. 다만, 상기 개인정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다. 민감정보 수집 및 이용에 대한 동의 (필수) 1. 민감정보의 수집 및 이용 목적 : 입사 지원, 채용 전형의 진행, 직무수행 가능 여부의 판단 2. 수집하는 민감정보의 항목 : 보훈사항, 장애사항(장애여부, 장애유형), 채용검진결과 (각 대상자에 한함) 3. 보유 기간 및 이유 : 입사지원자의 민감정보는 향후 채용 가능 자원 관리를 위해 회사의 인력풀에 보관합니다. 다만, 입사지원자가 개인정보의 삭제를 원하는 경우 지체 없이 해당 정보를 삭제합니다. 지원자는 민감정보의 수집 및 이용에 대해 동의하지 않을 권리가 있습니다. 다만, 상기 민감정보를 제공하지 않으실 경우 회사는 공정한 채용을 진행할 수 없기 때문에 지원에 제한이 있을 수 있습니다.

Sr. Creative Designer - Korea

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