Join Hire Hangar and work with fast-growing global companies while building a long-term career. Job Title Demand Generation Manager Location Remote Time Zone US Time Zones (EST–PST) Role Overview We are seeking a results-driven Demand Generation Manager with a strong SaaS background and deep understanding of AI-powered products to build and scale predictable, data-driven pipeline growth. This role owns the strategy and execution of multi-channel demand programs that drive qualified pipeline and revenue for a B2B SaaS business leveraging AI capabilities. The ideal candidate blends analytical rigor with creative experimentation and understands how to position and scale demand for technically sophisticated, AI-enabled solutions. Key Responsibilities * Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys * Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events * Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing * Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates * Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets * Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights * Run continuous experimentation and A/B testing across channels, messaging, and AI-driven use cases to improve efficiency and scale * Manage external vendors and agencies supporting paid media, content syndication, and campaign execution * Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems Required Qualifications * Proven experience in B2B demand generation or growth marketing within a SaaS environment * Strong understanding of AI-powered products, including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performanceAI capabiliti * Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs * Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce) * Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions * Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps * Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered. Preferred Qualifications * Experience driving demand for AI-first or AI-enabled SaaS products * Experience scaling demand generation in high-growth or Series B+ SaaS environments * Familiarity with account-based marketing (ABM) strategies and tools * Experience managing significant paid media budgets and external agencies * Exposure to international demand generation campaigns * Experience partnering closely with RevOps on advanced attribution, forecasting, or pipeline modeling Tools & Technology * Marketing Automation: HubSpot, Marketo, Pardot (or similar) * CRM: Salesforce * Paid Media & Analytics: Google Ads, LinkedIn Ads, Google Analytics, Looker, Tableau * Email & Experimentation: HubSpot, Marketo, Optimizely (or similar) * Collaboration & Project Management: Slack, Zoom, Google Workspace, Asana, Notion * Data, Attribution & AI Tools: Bizible, HubSpot Attribution, AI-assisted analytics and productivity tools (or comparable platforms)AI-assisted a Please NOTE * It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities.